At the beginning of October, we launched a local activation focused on encouraging residents to support local businesses during a traditionally slower tourism season…
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Over 10 weeks in late fall and early winter, we worked with local media outlets to encourage residents to #exploreKelownatoday.…
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Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
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Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …
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Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…
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Spring usually brings additional visitors seeking great weather, outdoor trails, golf, and new releases at local wineries. Our marketing, business development, and visitor experience strategies over the last number of years have resulted in strong, sustained growth in occupancy, visitation, and…
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The results are in—our #exploreKelownalocal campaign with KelownaNow has been a great success. Over the course of 10 weeks, we have been targeting a local audience by creating content and contests for Kelowna residents, encouraging them to explore their own backyard and support local businesses as the COVID-19 pandemic continues…
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On January 19, we kicked off our #exploreKelownalocal campaign with KelownaNow. The goal of the campaign is to connect residents with more information on how to get out into the community and support local tourism businesses…
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As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
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