Wine Trails Program

The Kelowna Wine Trails guide is a visitor must-have.

The Kelowna Wine Trails program promotes the Central Okanagan as a highly desirable Canadian wine region. Kelowna Wine Trails touring guides are a visitor must-have for wine tasting in the Central Okanagan. A network of five different wine trails cross-promote each other, resulting in increased business for all.

The Program Includes

  • enhanced additional listing on
  • Cost-Shared Wine Photo shoot Opportunity (subject to availability)
  • Content Marketing
  • Digital Advertising in the Visitor Centre
  • Wine Trail activation in the Visitor Centre (subject to availability)
  • Inclusion in passport program
  • Invitation to two Wine Trail Meeting and Networking Events (Spring & Fall)


  • hold a current Base Package with Tourism Kelowna
  • operate a winery, brewery, cidery, or distillery with a tasting room or a guided tour company located within the Central Okanagan

Spotlight on Kelowna