Wine Trails Program

The Kelowna Wine Trails guide is a visitor must-have.

The Kelowna Wine Trails program promotes the Central Okanagan as a highly desirable Canadian wine region. Kelowna Wine Trails touring guides are a visitor must-have for wine tasting in the Central Okanagan. A network of five different wine trails cross-promote each other, resulting in increased business for all.

The Program Includes

  • enhanced additional listing on
  • content marketing
  • digital advertising in the Visitor Centre
  • cost-shared wine content shoot opportunity (subject to availability)
  • paid social media advertising
  • wine trail activation in the Visitor Centre (subject to availability)
  • #exploreKelowna wine trails passport
  • sponsored content & digital display advertising with relevant media outlets
  • email marketing
  • invitation to two wine trail meeting and networking events (Spring & Fall)


  • operate a winery, brewery, cidery, or distillery with a tasting room or a guided tour company located within the Central Okanagan


  • Member Rate: $1500 + tax 
  • Advertiser Rate: $1800 + tax 

Spotlight on Kelowna