Wineries Program

Drive more traffic with this collaborative marketing opportunity

In support of wineries in 2025, this program focuses on driving traffic and business to Central Okanagan wineries. Targeting key demographic and geographic audiences, this collaborative approach will highlight the exceptional quality of the wine and wine-related experiences in our destination. 

Funds contributed by partner businesses are used for seasonal collaborative advertising, with Tourism Kelowna topping up advertising spend by 50% of the partner total. Two buy-in options are available, with tactics included in each checked off below.

The program includes:

ADVERTISING TACTICS   $2000    $750

Collaborative advertising promoting wine touring, purchasing, and experiences throughout the year. *See below for advertising outlets planned.*

 X X

Inclusion in Program specific landing page used as CTA for all advertising

 X X

Collateral indicating your business is part of the program

 X X

TOURISM KELOWNA VALUE-ADDED TACTICS

    

Enhanced listing on TourismKelowna.com  VALUE $100

 X  

Year-round Digital Display at the Kelowna Visitor Centre VALUE $750

 X  

Opportunity to participate in wine tasting pop-up at the KVC during BC Wine Month Exclusive to program participants

 X  

Quarterly wine-specific consumer email Exclusive to wine program participants

 X  

At least two mentions in Tourism Kelowna blog articles, promoted through quarterly wine newsletter and Meta ads VALUE $500

 X  

At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel

 X  

Year-round social media advertising

 X  

Content collection by a local creator, photographer, or videographer

 X  

2025 advertising outlets can include the below. Final advertising plan will be shared with partners in January and will be based on budget:

  • Edible Vancouver
  • BC Touring Guide 
  • Edible Toronto
  • Edible Ottawa
  • BC Wine Passport
  • Vancouver is Awesome
  • Boulevard Magazine
  • Castanet
  • Avenue Magazine
  • Georgia Straight

Qualifications:

  • This program is open to wineries in the Central Okanagan 

Rates

  • Member Rate: $2000 + tax or $750 + tax
  • Advertiser Rate: $2400 + tax or $1000 + tax

Deadline:

  • Commitment due by December 31, 2024, payments due January 2025

Program Timeline:

  • January - December 2025

 

If you're interested in this program for 2025, please contact Jacqui Dowling at jacqui@tourismkelowna.com. 

 

Spotlight on Kelowna

Visitors Guide

Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts

Kelowna Visitor Centre: 

238 Queensway

Kelowna, B.C. V1Y 6S4 Canada

1-800-663-4345

© 2025 Tourism Kelowna

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