Report to the Community

Tourism Kelowna is a leading destination management organization that supports Kelowna and the Central Okanagan as a sustainable, four-season destination that attracts visitors from around the world. Our team collaborates with tourism businesses in Kelowna and the Central Okanagan to create a tourism economy that is sustainable and welcoming for both visitors and residents. Kelowna’s $2.4 billion visitor economy is a major economic driver, attracting 2.2 million visitors annually, and generates 12,630 jobs, $226 million in tax contributions, and $540 million in direct spending at local businesses.