Tourism Kelowna is a leading destination management organization that supports Kelowna and the Central Okanagan as a sustainable, four-season destination that attracts visitors from around the world. Our team collaborates with tourism businesses in Kelowna and the Central Okanagan to create a tourism economy that is sustainable and welcoming for both visitors and residents. Kelowna’s $2.4 billion visitor economy is a major economic driver, attracting 2.2 million visitors annually, and generates 12,630 jobs, $226 million in tax contributions, and $540 million in direct spending at local businesses.
Kelowna’s tourism news, all in one place
Industry News Centre
The pulse of Kelowna’s visitor economy. Dive into the latest news, bold innovations, and community-driven highlights that showcase how we’re growing together—creating unforgettable experiences, building stronger connections, and shaping the future of our vibrant, year-round destination.
On May 6, Tourism Kelowna will be celebrating Global Meetings Industry Day (GMID) 2026, a worldwide initiative that highlights the economic and community impact of meetings…
Secure your spot for upcoming events and webinars designed to inform, inspire, and connect the business community. These upcoming sessions offer opportunities to learn…
Tourism Kelowna is once again celebrating National Volunteer Week (NVW), which runs from April 19–25, 2026 and this year, falls within the International Year…
