Report to the Community

As the lead destination marketing organization for the Central Okanagan, Tourism Kelowna works on behalf of over 400 local businesses and an entire tourism community to generate overnight visitor demand that economically benefits Kelowna and its surrounding areas.

A four-season outdoor playground, Kelowna attracts 1.8 million visitors annually who in turn generate $337 million in local spending. A vital economic driver for the region, Kelowna’s tourism industry provides 12,000 jobs, $142 million in tax revenue, and generates $1.25 billion in total economic output annually.