Report to the Community

As the lead destination marketing organization for Kelowna (census metropolian area), Tourism Kelowna works on behalf of over 400 local tourism businesses and the larger tourism and hospitality community to support and market the destination of Kelowna in a sustainable manner that strengthens the economy and enriches the quality of life for residents.

Kelowna’s $2 billion dollar visitor economy is a major economic driver, attracting 2 million visitors annually who in turn generate 13,000 jobs, $204 million in tax revenue, and $443 million in direct spending at local businesses. Our vision is that Kelowna and the region will be internationally recognized as the four-season outdoor destination of choice in North America by 2024.


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