Tourism Kelowna is a not-for-profit society that is governed by the tourism industry stakeholders through an elected Board of Directors.
A stakeholder model has been adopted by the Tourism Kelowna Board which means that all tourism businesses and organizations in the Kelowna Census Metropolitan Area (equivalent to the Central Okanagan Regional District)– the geographic area represented and hence impacted by Tourism Kelowna marketing activities – are automatically stakeholders with Tourism Kelowna without paying a membership fee. Businesses who decide to link themselves to Tourism Kelowna’s marketing activities through the purchase of one or more of the destination advertising packages offered will receive the added benefit of being eligible to vote for the Board of Directors. A variety of advertising packages has been developed to meet the needs of all sizes of businesses.
To generate overnight visitor demand to economically benefit Kelowna and its neighbouring communities; 3.5 million visitors by 2022.
To support and market the tourism destination of Kelowna and the Kelowna Metropolitan Area in a sustainable manner that strengthens the local economy and enriches the quality of life; and to seek funding opportunities and manage funding for the support and marketing of tourism in Kelowna and the Kelowna Metropolitan Area.
Click here to view Tourism Kelowna's 2018 - 2022 Strategic Plan.