About Us

Tourism Kelowna is a not-for-profit society that is governed by the tourism industry stakeholders through an elected Board of Directors.

Please click the links below to view Tourism Kelowna Society Constitution and Bylaws

A stakeholder model has been adopted by the Tourism Kelowna Board which means that all tourism businesses and organizations in the Kelowna Census Metropolitan Area (equivalent to the Central Okanagan Regional District)– the geographic area represented and hence impacted by Tourism Kelowna marketing activities – are automatically stakeholders with Tourism Kelowna without paying a membership fee. Businesses who decide to link themselves to Tourism Kelowna’s marketing activities through the purchase of one or more of the destination advertising packages offered will receive the added benefit of being eligible to vote for the Board of Directors. A variety of advertising packages has been developed to meet the needs of all sizes of businesses.


To support and market the tourism destination of Kelowna (census metropolitan area) in a sustainable manner that strengthens the local economy and enriches the quality of life; and to seek funding opportunities and manage funding for the support and marketing of tourism in the Kelowna census metropolitan area.


Tourism Kelowna is a leading destination management organization that supports Kelowna and the region as a sustainable, four-season destination that attracts visitors from around the world.

Brand Promise

In Kelowna, you will explore, sip, play, and be fully centred when you find yourself surrounded by the best the Okanagan Valley has to offer, all within easy reach.

Land Acknowledgement

We respectfully acknowledge that we live, work, and play on the traditional, ancestral, and unceded territory of the syilx/Okanagan people.

Our Sustainability Pledge

We act every day to foster the preservation and continual restoration of our land, resources, and communities.

Our Core Values

Collaboration: We think big. We have a voice. We work together.
Excellence: We lead the way in everything we do.
Pride: We are a reflection of the destination we serve.
Innovation: We embrace bold ideas and creative solutions.
Integrity: We are fair, We are open. We do the right thing.

View Tourism Kelowna's 2022 - 2027 Strategic Plan

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