About Us

Tourism Kelowna is a not-for-profit society that is governed by the tourism industry stakeholders through an elected Board of Directors.

Please click the links below to view Tourism Kelowna Society Constitution and Bylaws

A stakeholder model has been adopted by the Tourism Kelowna Board which means that all tourism businesses and organizations in the Kelowna Census Metropolitan Area (equivalent to the Central Okanagan Regional District)– the geographic area represented and hence impacted by Tourism Kelowna marketing activities – are automatically stakeholders with Tourism Kelowna without paying a membership fee. Businesses who decide to link themselves to Tourism Kelowna’s marketing activities through the purchase of one or more of the destination advertising packages offered will receive the added benefit of being eligible to vote for the Board of Directors. A variety of advertising packages has been developed to meet the needs of all sizes of businesses.


Tourism Kelowna is a leading destination management organization that supports Kelowna and the Central Okanagan as a sustainable, four-season destination that attracts visitors from around the world.


Tourism Kelowna collaborates with tourism businesses in Kelowna and the Central Okanagan to create a tourism economy that is sustainable and welcoming for both visitors and residents.

View Tourism Kelowna's 2022 - 2025 Strategic Plan

Brand Promise

In Kelowna, you will explore, sip, play, and be fully centred when you find yourself surrounded by the best the Okanagan Valley has to offer, all within easy reach.

Land Acknowledgement

We respectfully acknowledge that we live, work, and play on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial.

Stewardship Pledge

We foster the preservation and continual restoration of the land, resources, and communities of the Central Okanagan. We continue to take action and make commitments to further diversity, equity, inclusion, and accessibility in our work and in the region we support. 

Our Core Values

Purposeful: We work with purpose and determination to achieve results that positively impact our community.
Forward-Thinking: We think outside the box, look for creative and inspiring solutions, and lead the way in everything we do. 
Welcoming: We are open-minded, welcome new ideas, and embrace diversity.
Authentic: We are authentic and open in our communication, uphold our commitments, and remain true to our word. 
Nurturing: We create, nurture, and value meaningful connections.