Value of Tourism

Tourism in Kelowna and the Central Okanagan is a $2.4 billion industry that generates: 

• Close to 13,000 jobs.
• $540 million in visitor spending.
• $226 million in tax revenues for local, provincial, and federal programs and infrastructure.

The value of tourism, however, is not only economic, as the industry contributes positively to the quality of life of our region’s residents, who can enjoy world-class amenities, events, and attractions year-round, alongside visitors.

Read the stories below to learn more about the value of tourism from the perspective of area residents and local businesses.