Value of Tourism

Prior to the pandemic, tourism in Kelowna and the Central Okanagan was a $2.1 billion dollar industry that generated: 

• Close to 13,000 jobs.
• $443 million in visitor spending.
• $204 million in tax revenues for local, provincial, and federal programs and infrastructure.

The value of tourism, however, is not only economic, as the industry contributes positively to the quality of life of our region’s residents, who can enjoy world-class amenities, events, and attractions year-round, alongside visitors.

Read the stories below to learn more about the value of tourism from the perspective of area residents and local businesses.