Local Flavours Program

Raise awareness & drive visitation and purchases to your business by participating in this collaborative marketing program

The Local Flavours Program is broken into two categories for 2024:

1. Farm & Fork
2. Craft Sips

These programs will generate visitor traffic for participating businesses through expanded exposure and cross-promotion. Each program will be designed specifically for the sector, targeting a local and regional audience to encourage visitation and spending at businesses. 

Each program includes:

• Enhanced listing on tourismkelowna.com
• Guaranteed mentions in #exploreKelowna blog articles
• Blog articles included in #exploreKelowna monthly newsletter, with over 20,000 subscribers
• Guaranteed mentions on Tourism Kelowna social media channels
  • Content plan will be determined and sent to participants after the sign up deadline.
• Paid social media advertising through Tourism Kelowna channels
• Inclusion in an #exploreKelowna check-in style mobile pass
• Content collection by a local creator for use on social media and blogs
  • ​Tourism Kelowna will choose a local creator to visit your business to gather 5 to 10 photos and/or video clips
  • These assets will be used to help market your business through the program on social media & in blog articles. 
• Sponsored content and advertising with regional media outlets including print, digital, and/or radio
  • ​Advertising plan will be based on budget and shared with participating businesses after sign up deadline.
  • Advertising will be targeted to regional drive markets from Kamloops to Osoyoos to Merrit to Nelson, unless program participants determine a need for alternate markets
  • Examples of advertising outlets include: Castanet, Kelowna10, Kelowna Capital News, Pattison Media, etc. 
• Collateral (stickers, decals, logo) indicating your business is part of the program

Prerequisites:

​Farm & Fork is open to businesses that grow, cultivate, and/or use local ingredients.  Restaurants, cafes, bakeries, etc., must use ingredients from a minimum of three local farms, orchards, markets, etc.:

• Markets | Farms | Orchards | Restaurants | Cafes | Bakeries, etc.

Craft Sips is open to businesses that use local ingredients and/or have production facilities in the Central Okanagan:

• Breweries | Cideries | Distilleries | Coffee Roasters | Tea Makers | Kombucha or Juice Makers, etc.

Rates:

• Member Rate: $750 + GST
• Advertiser Rate: $900 + GST

Deadline:

March 15, 2024

Program Launches:

April 1, 2024