Local Flavours Program | Tourism Kelowna

The Local Flavours Program brings the Okanagan’s freshest tastes to the forefront. Designed to spotlight businesses that celebrate and support local growers, producers, and makers, this program connects visitors to authentic, homegrown experiences. From brewery pours to farm-inspired menus, it’s all about showcasing the delicious diversity of Kelowna—while supporting the community that makes it all possible.

The Local Flavours Program is broken intocategories:

Foodie Spots
Sip Spots
Farm Spots

These programs will generate visitor traffic for participating businesses through expanded exposure and cross-promotion. Each program will be designed specifically for the sector, targeting a local and regional audience to encourage visitation and spending at businesses.

The program includes:

ADVERTISING TACTICS	$1000	$500
Collaborative advertising promoting program businesses and experiences	X	X
Inclusion in Program specific landing page used as CTA for all advertising	X	X
Collateral indicating your business is part of the program	X	X
TOURISM KELOWNA VALUE-ADDED TACTICS
Enhanced listing on TourismKelowna.com VALUE $100	X
At least two mentions in Tourism Kelowna blog articles, promoted through newsletters and Meta ads VALUE $500	X
At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel	X
Year-round social media advertising	X
Content collection by a local creator, photographer, or videographer	X

2025 advertising outlets can include the below. Final advertising plan will be shared with partners in March and will be based on budget:

Castanet
Kelowna 10
Vancouver is Awesome
Narcity
Georgia Straight
Edible Vancouver & Wine Country
Scout

Prerequisites:

Foodie Spots is open to businesses that grow, cultivate, and/or use local ingredients. Restaurants, cafes, bakeries, etc., must use ingredients from a minimum of three local farms, orchards, markets, etc.: