Local Flavours Program

Raise awareness & drive visitation and purchases to your business by participating in this collaborative marketing program.

The Local Flavours Program is broken into two categories:

  1. Farm & Fork
  2. Craft Sips

These programs will generate visitor traffic for participating businesses through expanded exposure and cross-promotion. Each program will be designed specifically for the sector, targeting a local and regional audience to encourage visitation and spending at businesses. 

The program includes:

ADVERTISING TACTICS   $1000    $500

Collaborative advertising promoting program businesses and experiences

X X

Inclusion in Program specific landing page used as CTA for all advertising

X X

Collateral indicating your business is part of the program

X X

TOURISM KELOWNA VALUE-ADDED TACTICS

   

Enhanced listing on TourismKelowna.com  VALUE $100

X  

At least two mentions in Tourism Kelowna blog articles, promoted through newsletters and Meta ads VALUE $500

X  

At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel

X  

Year-round social media advertising

X  

Content collection by a local creator, photographer, or videographer

X  

2025 advertising outlets can include the below. Final advertising plan will be shared with partners in March and will be based on budget:

  • Castanet
  • Kelowna 10
  • Vancouver is Awesome
  • Narcity
  • Georgia Straight
  • Edible Vancouver & Wine Country
  • Scout

Prerequisites:

​Farm & Fork is open to businesses that grow, cultivate, and/or use local ingredients.  Restaurants, cafes, bakeries, etc., must use ingredients from a minimum of three local farms, orchards, markets, etc.:

  • Markets | Farms | Orchards | Restaurants | Cafes | Bakeries, etc.

Craft Sips is open to businesses that use local ingredients and/or have production facilities in the Central Okanagan:

  • Breweries | Cideries | Distilleries | Coffee Roasters | Tea Makers | Kombucha or Juice Makers, etc.

Rates:

  • Member Rate: $1000 + GST or $500 + GST
  • Advertiser Rate: $1200+ GST or $700 + GST

Deadline:

Janury 31, 2025

Program Launches:

March 1, 2025

If you're interested in this program for 2025, please contact Jacqui Dowling, jacqui@tourismkelowna.com

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