The Local Flavours Program is broken into two categories:
These programs will generate visitor traffic for participating businesses through expanded exposure and cross-promotion. Each program will be designed specifically for the sector, targeting a local and regional audience to encourage visitation and spending at businesses.
The program includes:
ADVERTISING TACTICS | $1000 | $500 |
Collaborative advertising promoting program businesses and experiences |
X | X |
Inclusion in Program specific landing page used as CTA for all advertising |
X | X |
Collateral indicating your business is part of the program |
X | X |
TOURISM KELOWNA VALUE-ADDED TACTICS |
||
Enhanced listing on TourismKelowna.com VALUE $100 |
X | |
At least two mentions in Tourism Kelowna blog articles, promoted through newsletters and Meta ads VALUE $500 |
X | |
At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel |
X | |
Year-round social media advertising |
X | |
Content collection by a local creator, photographer, or videographer |
X |
2025 advertising outlets can include the below. Final advertising plan will be shared with partners in March and will be based on budget:
Prerequisites:
Farm & Fork is open to businesses that grow, cultivate, and/or use local ingredients. Restaurants, cafes, bakeries, etc., must use ingredients from a minimum of three local farms, orchards, markets, etc.:
Craft Sips is open to businesses that use local ingredients and/or have production facilities in the Central Okanagan:
Rates:
Deadline:
Janury 31, 2025
Program Launches:
March 1, 2025
If you're interested in this program for 2025, please contact Jacqui Dowling, jacqui@tourismkelowna.com.
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts