Tourism Research

Tourism Kelowna conducts research on various aspects of the tourism industry. This market research will provide data to support the activities of branding and positioning the Kelowna destination. The information provided on this page will be updated on a regular basis and should prove helpful in examining tourism patterns.

Tourism Kelowna Research:

2021 Tourism Industry Facts & Figures
Executive Summary - Economic Impact: 2019 Skate Canada International 
2020 Tourism Industry Facts & Figures
2019 Tourism Industry Facts & Figures 
2018 Economic Impact of Tourism Kelowna and the Greater Kelowna Area
2018 Economic Impact Infographic Summary
2018 Tourism Industry Facts & Figures
2018 Visitor Intercept Report 
2016 Economic Impact of Tourism in Kelowna and the Greater Kelowna Area, B.C.


For other destination and visitor data email

Industry Sources:

Canadian Tourism Commission – Industry Resource
Destination British Columbia
Conference Board of Canada
World Tourism Organization
Tourism Industry Association of Canada
Tourism Industry Association of British Columbia
Travel and Tourism Research Association
go2hr - The resource for people in Tourism

For Kelowna, Tourism Industry Statistics contact President & CEO Lisanne Ballantyne at or 250.861.1515 ext. 202


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