Annual Facts & Figures
These at-a-glance reports share yearly highlights of key statistics including annual visitation, visitor origin, airport passenger numbers, hotel occupancy, average daily rate, room revenue and more. You can also find helpful statistics about the destination and high-level information about visitor interests and activities. These annual reports are usually updated in April each year with the prior year’s statistics.
Visitor Intercept Survey
Usually completed between every three or four years, the Visitor Intercept Survey is a series of surveys done in different seasons to collect information from visitors while in Kelowna. The visitor intercept report takes into account seasonal visitation, interest in activities and attractions, reasons for travel, and collect data about length of stay, activities completed, and spending habits.
Economic Impact Report
Economic Impact Reports are also completed between every three or four years, following the Visitor Intercept Survey, and calculate employment numbers, taxation levels, visitor spending and overall economic impact to the local economy.
Special Event Economic Impact Studies
On occasion, Tourism Kelowna will partner with major events to conduct economic impact studies when held in Kelowna and area.
Tourism Kelowna's Industry Indicators Dashboard
Interactive dashboard with tourism-related data to help your local tourism business. *Must be a Tourism Kelowna Member or Partner with Tourism Kelowna's Partner Portal access to view.
Industry Sources
Destination Canada
Destination Canada offers a wealth of national tourism data and insights through its Canadian Tourism Data Collective. This centralized platform provides access to market intelligence, visitor trends, and economic impact analyses, supporting businesses in strategic planning and marketing efforts.
Destination British Columbia
Destination BC conducts comprehensive research on various aspects of the tourism industry in British Columbia. Their Research & Insights portal offers data on visitor volume, spending patterns, and regional tourism performance, aiding businesses in enhancing marketing strategies and development projects.
Conference Board of Canada
The Canadian Tourism Research Institute, a division of the Conference Board of Canada, provides in-depth analysis of travel activity by both Canadians and visitors. Their research includes consolidated global data, regional forecasts, and seasonal travel surveys, offering valuable market intelligence for tourism stakeholders.
UN Tourism
UN Tourism systematically collects tourism statistics from countries and territories worldwide. Their extensive database offers comprehensive statistical information on the tourism sector, including data on domestic and international tourism, accommodation, employment, and macroeconomic indicators.
Tourism Industry Association of Canada (TIAC)
TIAC represents tourism interests at the national level, advocating for policies and programs that benefit the sector's growth and development. While primarily focused on advocacy, TIAC also provides insights into industry trends and challenges through its reports and publications.
Tourism Industry Association of British Columbia (TIABC)
TIABC leverages advocacy to achieve sustainable tourism solutions in British Columbia. By engaging with industry members and sectors, TIABC identifies key issues and gathers critical research to recommend informed paths forward for the province's tourism industry.
Travel and Tourism Research Association (TTRA)
TTRA is a global community of research professionals dedicated to advancing the standards of travel and tourism research, analysis, and marketing. With over 50 years of experience, TTRA provides evidence-based, global travel and tourism data and analysis, supporting professionals in making informed decisions.
go2HR - The resource for people in Tourism
go2HR offers the latest research on the tourism and hospitality industry in British Columbia, including labour market studies and employment trends. Their resources assist businesses in workforce planning and understanding the human resource landscape within the tourism sector.
By leveraging these industry sources, businesses can access a broad spectrum of data and insights to inform strategic decisions, marketing initiatives, and operational improvements within the tourism sector.
For Kelowna, Tourism Industry Statistics contact Steve Small at steve@tourismkelowna.com.
