Tourism Kelowna is the destination marketing engine for Kelowna and the Central Okanagan region’s tourism industry. We generate inbound travel to increase the economic benefit for area tourism businesses, our city, and surrounding communities.


To support and market the tourism destination of Kelowna (census metropolitan area) in a sustainable manner that strengthens the local economy and enriches the quality of life; and to seek funding opportunities and manage funding for the support and marketing of tourism in the Kelowna census metropolitan area.


Kelowna and the region will be internationally recognized as the four-season outdoor destination of choice in North America by 2024.

Land Acknowledgement

We respectfully acknowledge that we live, work, and play on the traditional, ancestral, and unceded territory of the syilx/Okanagan people.

Sustainability Pledge

We act every day to foster the preservation and continual restoration of our land, resources, and communities.

Incorporated in 2008 as a not-for-profit society, Tourism Kelowna works in partnership with travel industry organizations, local business and economic development agencies, over 400 tourism and hospitality businesses, and area municipalities for optimal results.

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