Tourism Kelowna is the destination marketing engine for Kelowna and the Central Okanagan region’s tourism industry. We generate inbound travel to increase the economic benefit for area tourism businesses, our city, and surrounding communities.

Our Mission 

To generate overnight visitor demand to economically benefit Kelowna and its neighbouring communities

Our Vision

Kelowna will become the most desirable destination in North America

Our Values

Excellence  •  Accountable  •  Customer centric  •  Ethical  •  Collaborative  •  Sustainable  •  Innovative

Incorporated in 2008 as a not-for-profit society, Tourism Kelowna works in partnership with travel industry organizations, local business and economic development agencies, over 360 tourism and hospitality businesses, and area municipalities for optimal results.