Industry

Tourism Kelowna is the destination marketing engine for Kelowna and the Central Okanagan region’s tourism industry. We generate inbound travel to increase the economic benefit for area tourism businesses, our city, and surrounding communities.

Our Mission 

To generate overnight visitor demand to economically benefit Kelowna and its neighbouring communities; 3.5 million visitors by 2022.

Our Vision

Kelowna and the region will be internationally recognized as the four-season outdoor destination of choice in North America by 2022.

Our Values

Collaboration  •  Excellence  •  Pride  •  Innovation  •  Integrity

Incorporated in 2008 as a not-for-profit society, Tourism Kelowna works in partnership with travel industry organizations, local business and economic development agencies, over 400 tourism and hospitality businesses, and area municipalities for optimal results.