The 2026 Memorial Cup presented by Kubota did not disappoint! After 10 days of the best major junior hockey in Canada, unforgettable moments, and great energy throughout the city, Kelowna is still buzzing from hosting one of the most exciting sporting events in the country.…
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Tourism Kelowna continued its collaborative marketing in 2025/26, partnering with Destination BC, regional partners, and sector organizations to put Kelowna in front of the right travellers at the right time…
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Kelowna’s tourism industry opened 2026 with continued strength in travel activity and visitor spending through the first quarter, with accommodation performance readjusting after the elevated benchmark set in Q1 2025, which was a result of Kelowna hosting the Montana's Brier in March 2025. …
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Tourism Kelowna’s Strategic Plan continues to guide and ground our work as we support a sustainable, year-round visitor economy in our region and across the Okanagan…
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Artificial Intelligence (AI) is changing how travellers discover destinations, accommodations, restaurants, wineries, attractions, and experiences online. Search is becoming more conversational, more personalized, and increasingly powered by AI-generated summaries and recommendations…
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This spring, Tourism Kelowna’s Business Development team spent time in Vancouver, Toronto, and Ottawa connecting directly with meeting and event planners, strengthening industry relationships, and continuing to position Kelowna as a destination for conferences, incentives, and group experiences…
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As Kelowna continues to grow and evolve, municipal decisions, infrastructure projects, policy updates, and community initiatives all shape the visitor experience and the broader tourism economy. This round-up highlights recent news from the City of Kelowna relevant to local tourism businesses, industry members, and community partners who work together to support a vibrant, sustainable, and welcoming destination…
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We’re excited to extend a warm welcome to the newest businesses joining Tourism Kelowna as Members during the first few months of 2026.…
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The Thompson Okanagan Tourism Inspiration Centre, owned and operated by the Thompson Okanagan Tourism Association (TOTA) , recently reopened after undergoing a major renovation to expand accessibility, deepen partnerships with the Syilx, Nlaka'pamux, and Secwépemc Peoples, and introduce a more welcoming and inclusive experience. …
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Secure your spot for upcoming events and webinars designed to inform, inspire, and connect the business community. These upcoming sessions offer opportunities to learn, stay engaged, and network with fellow industry and community members…
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