Meeting & Conference Sales Program

The Business Development team’s strategies are designed to support our organization’s strategic goals as approved by our Board of Directors. 

Our strategic goals are:

1. Establish Kelowna and the Central Okanagan as a four-season travel destination
2. Foster the sustainable growth of the destination
3. Ensure organizational excellence
4. Engage partners and external stakeholders to collaboratively grow the Central Okanagan visitor economy

While economic activity is immensely important, we know that meetings and conferences generate more than just economic activity for the region. Business events can act like a catalyst to future investment, talent attraction and drive research and innovation into a region ensuring success not only for today but into the future. It is for this reason that Tourism Kelowna, will focus our proactive sales efforts on activities where we can leverage the stories of our community’s key economic sectors as featured in the OKGo campaign. We will work to be in front of new audiences, introducing our destination and inspiring planners with the possibilities in Kelowna; while supporting our M&C partners in their sales efforts.

Basic Package

• customized flat sheet for use at sales calls and functions
• inclusion in Tourism Kelowna's #exploreKelowna blog (one business mention with contact information)
• website listing on tourismkelowna.com/meeting-groups
• staff participation in educational workshops/presentations and FAMs

Cost-Shared Trade Show Booth Space*

• Canadian Society of Association Executives (CSAE) Tete a Tete | February 7, 2024 | Ottawa, ON
• Canadian Meetings + Events Expo (CMEE)| Augu​st 13 & 14, 2024 | Toronto, ON 

Cost-Shared Sales Events*

• Calgary Sales Event: April 24, 2024
• Toronto Sales Event: May 30, 2024
• Vancouver Sales Events:
  • June 12, 2024
  • October 2, 2024

*_{Basic Program package required for participation}