The organization’s Business Development team plays a crucial role in supporting these objectives by implementing proactive sales strategies that leverage Kelowna’s key economic sectors, as highlighted in the OKGo campaign while building awareness in key emerging markets. The program emphasizes the importance of meetings and conferences beyond economic activity, positioning them as catalysts for long-term growth, investment, talent attraction, and innovation in the region.
By focusing on these strategies, Tourism Kelowna aims to connect with new audiences, inspire planners, and enhance the sales efforts of its partners, ensuring both short-term and long-term success for the Central Okanagan.
Basic Package
- Customized flat sheet for use at sales calls and functions
- Website listing on tourismkelowna.com/meeting-groups
- Customized Partner Portal coaching and asset review
- Inclusion in Tourism Kelowna's #exploreKelowna blog (one business mention with contact information)
- Invitation to educational workshops, presentations, and industry familiarization tours, and an annual networking event.
Cost-Shared Trade Show Booth Space*
- Canadian Society of Association Executives (CSAE) Tete a Tete | February 26, 2025 | Ottawa, ON
- Canadian Meetings + Events Expo (CMEE)| August 12 & 13, 2024 | Toronto, ON
Cost-Shared Sales Events*
- Vancouver Sales Event: week of April 28 - May 1, 2025
- Seattle Sales Event: week of April 28 - May 1, 2025
- Toronto Sales Event: week of May 12, 2025
- Montreal Sales Event: week of October 1, 2025
- Edmonton Sales Event: week of November 3 - 7, 2025
*Basic Program package required for participation
