Introducing Kelowna to International Audiences during the FIFA World Cup In June and July, global sports enthusiasts will be glued to coverage of the FIFA World Cup 2026™. Canada is hosting games in Vancouver and Toronto, with travellers from around the world visiting these destinations and potentially discovering them for the first time. …
Read More
Over the winter months, Tourism Kelowna ran a series of targeted marketing tactics through a paid advertising campaign, in addition to our always-on, year-round marketing and communications effort…
Read More
Tourism Kelowna’s flight of ads for its "Come Alive in Kelowna" spring campaign started running in early March, continuing through to the end of May. The paid advertising campaign is another full-funnel marketing approach to connect travellers, inspire them to travel to Kelowna, provide them with information to help them plan, and finally push them to book their upcoming trip to Kelowna…
Read More
Tourism Kelowna delivers paid advertising campaigns year-round to support its members, strengthen destination awareness, and drive visitation beyond the peak summer season…
Read More
The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses and to better understand the brand development process, the meaning behind the brand, and ways to bring this destination brand to life…
Read More
This year, we were able to reallocate advertising dollars from our fall campaign and add funds to extend some tactics into winter, with refreshed ad creative aligned with our brand renewal…
Read More
Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
Read More
We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
Read More
Learn about Kelowna’s Updated Brand Strategy & Visual Direction The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, meaning behind…
Read More
Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…
Read More
