Tourism Kelowna delivers paid advertising campaigns year-round to support its members, strengthen destination awareness, and drive visitation beyond the peak summer season…
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The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses and to better understand the brand development process, the meaning behind the brand, and ways to bring this destination brand to life…
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This year, we were able to reallocate advertising dollars from our fall campaign and add funds to extend some tactics into winter, with refreshed ad creative aligned with our brand renewal…
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Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
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We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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Learn about Kelowna’s Updated Brand Strategy & Visual Direction The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, meaning behind…
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Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…
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We’re excited to launch our 2025 advertising plan with the first flight of targeted spring ads featuring a fresh new look. Starting this week, our advertising campaign, Come Alive this Spring , will roll out across Canada. In 2025, our advertising will again focus on domestic audiences, split fairly…
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We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…
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Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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