We’re excited to launch our 2025 advertising plan with the first flight of targeted spring ads featuring a fresh new look. Starting this week, our advertising campaign, Come Alive this Spring , will roll out across Canada. In 2025, our advertising will again focus on domestic audiences, split fairly…
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We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…
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Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…
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It’s late July, midway through summer, and several tourism businesses have reached out to ask us how things are faring (and generally feeling) this year so far and into summer. While some of the data and research take time to get to us, and some sectors and industries may have different or unique factors, we can provide overall sentiment and broader themes…
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Did you know Destination BC (DBC) has a Tourism Marketing Committee, which includes three members from each of BC’s six tourism regions…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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Tourism Kelowna once again completed its annual resident survey. In early November, an independent communication and research firm conducted and compiled the research, which included feedback from over 500 local residents…
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As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…
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On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…
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