This past year brought media from all over Canada and North America to our destination during the shoulder seasons, wheretrips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Working with travel media and content creatorsis a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…
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Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter isa key focus for our team this year…
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In 2022, Tourism Kelowna's Travel Media program resumedin a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
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Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours…
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After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our teamsupported 14 travel media and influencers…
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The excitement to travel has been building and with restrictions slowly being lifted over the past few months, publishedtravel media articles have helped keep Kelowna and area top of mind for potential visitors. …
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Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
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