2020 Media Review and Look Ahead to 2021

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Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …

Travel Media Update

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Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…

Kelowna Media Placements: February 2020

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February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…