2023 Travel Media Review and Look Ahead to 2024
3 min read
2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…
3 min read
2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…
3 min read
You can spread the word about your business and its offerings in numerous ways, including working with travel media, influencers, and content creators…
2 min read
Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
2 min read
After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…
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The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …
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Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
1 min read
This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…
2 min read
Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts