Travel Media Update: Highlighting Winter in Kelowna
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
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2024 Travel Media Review
This past year brought media from all over Canada and North America to our destination during the shoulder seasons, wheretrips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Knowledge Base: Working with Travel Media and Content Creators
Working with travel media and content creatorsis a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Travel Media Round Up: Winter/Spring 2024
Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Showcasing Kelowna at the 2024 Travel Media Association of Canada (TMAC) Conference
Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
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Tourism Kelowna Selected as Finalist for BC Industry Awards
Tourism Kelowna has been named one of three finalists in the Community Contribution & Impact award category for the 2024 BC Tourism Industry Awards…
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Showcasing Kelowna to Top Travel Media and Content Creators
TravMedia's 12th annual International Media Marketplace (IMM) took place in New York City towards the end of January, allowing Tourism Kelowna tomeet with highly qualified travel media and content creators…
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2023 Travel Media Review and Look Ahead to 2024
2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…
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Travel Media Round Up: Spring/Summer 2023
Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter isa key focus for our team this year…
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Pitching Kelowna's Year-Round Appeal to Key Canadian Media
For the first time since 2019, Tourism Kelowna attended the annual TravelMedia Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…
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