Resident Feedback on Timing of Marketing Re-start

2 min read

For the past three months, the tourism sector has been deeply impacted by the necessary and important health and travel restrictions resulting from COVID-19. Given the likelihood that interprovincial travel restrictions may soon be lifted as part of the pending Phase 3 provincial reopening, we wanted to gauge Kelowna residents’ comfort levels with tourists and marketing timing…

Do Locals Value Tourism?

1 min read

Kelowna’s tourism industry generates $1.25 billion in economic impact annually. As this important economic driver continues to grow it becomes increasingly important that local residents support and understand the value of tourism and in turn, feel that a strong visitor economy is benefitting their quality of life…