Wine Growers British Columbia (WGBC) and Destination BC (DBC) are uniting their voices to invite travellers and residents to “Fall for BC Wine” this autumn. The second-annual campaign is a celebration of the changing season, and a call to action to savour all that BC’s nine wine regions offer.
Pairing perfectly with DBC’s “Fall Has It All” initiative, the second-annual “Fall for BC Wine” campaign encourages people to immerse themselves in the best of the season. Indulge in cozy tastings, vineyard tours, and unique wine-paired events that will transport your senses and bring you closer to the land and its stories. Whether you’re planning a getaway or a day trip, the magic of BC’s wine country awaits.
“There are so many different ways to experience the fall harvest in BC, which is particularly spectacular in our province’s wine regions”, said DBC's Vice President of Global Marketing, Maya Lange. “Travelling in the fall is the perfect way to recharge after a busy summer, and we are delighted to partner with Wine Growers BC to help inspire residents to experience the beauty and excitement of the season for themselves.”
Pictured: CedarCreek Estate Winery. Image credit: Darren Hull Studios
Despite recent farming challenges, BC wineries are open, thriving, and ready to welcome guests with open arms.
“From the exceptional people behind the wines to the stunning scenery surrounding our wineries, BC wine offers something special for everyone,” notes Kimberley Barnes, Marketing Director, Wine Growers British Columbia. “While this year’s harvest may look a bit different, you can trust that each bottle tells the story of the people and places that make BC wine unique.”
Tourism Kelowna's work through its Wineries Program complements the work DBC and Wines of BC are doing. The team has been showcasing participating wine program partners through its owned and shared channels, including blog content and Creator Reels on Instagram. In mid-September, an e-newsletter was also distributed to the almost 2,000 Winery Seasonal Newsletter subscribers. Content through all of these channels is focused on all things fall, showcasing the unique reasons to visit Kelowna and area at this time of year.
Sponsored articles with Vancouver is Awesome, North Shore News, and Edible Vancouver & Wine Country will be published throughout the fall. These advertising initiatives will also include display ads, social posts, and newsletter mentions.
Grapes being harvested at Volcanic Hills Estate Winery. Image credit: Shawn Talbot Photography
October is also BC Wine Harvest Month, as grapes are ready to be harvested from the vines to begin the wine-making process. Wine lovers can celebrate by attending fall events, including those taking place as part of the Okanagan Fall Wine Festival:
- October 17: Fall Wine Festival Party at Volcanic Hills
- October 19: TASTE Series—Scenic Sip Trail, Lake Country edition
- October 25: Cropped Kelowna at Revelry Food & Music Hub
- October 25: OC Cultivates: Tasting and Experience Festival
While visiting the wineries is the best way to experience their wines and latest releases, you can still bring the magic of BC wines to your table if you can't make it to your local wine region. Order a bottle of BC wine at your favourite restaurant, or pick it up at your local wine shop and enjoy it at home. Whether in sun-dappled wine country or your cozy living room, every sip of BC wine brings you closer to the land and the people behind it so you can “Fall for BC wine” no matter where you are.
Everyone is invited to join #FallforBCWine by downloading the assets and key messages provided by WGBC. When sharing these assets, please tag @WinesofBC, @HelloBC, and use #FallforBCWine and #BCWine. Be sure to tag @tourismkelowna and include #exploreKelowna, so our team can watch for your content, too.