OKGo Marketing Campaign Wins International Awards

4 min read

Earlier this month, the Central Okanagan Economic Development Commission (COEDC) won two International Economic Development Council (IEDC) awards—Gold in the Magazine and Newsletter category and Silver in the Special Purpose Website category—for the OKGo marketing campaign, which was produced by local creative firm, CREW Food & Beverage Marketing Partners, and launched through a partnership between the COEDC, Accelerate Okanagan, and Tourism Kelowna…

MRDT Renewal Application Update

2 min read

Tourism Kelowna is currently supporting the City of Kelowna in renewing its 5-year agreement with the Province of British Columbia for funding through the province’s MRDT (Municipal and Regional District Tax) program. This is a lengthy application process that involves the development of an updated strategic plan, extensive consultation with business and community partners, and gathering letters of support from local accommodators, businesses, and the City of Kelowna. …

Meet Me on Bernard Wraps Up its Inaugural Year

2 min read

The Labour Day long weekend coincided with the final days of Meet Me on Bernard (MMOB) for 2021. The program, which saw the 200 - 500 blocks of Bernard Avenue open to pedestrian foot traffic only for July and August, had a very successful first year given the ebb and flow of permitted activation types, provincial health orders, and weather conditions…

Kelowna Wins bid for 2026 BC Summer Games

3 min read

On Wednesday, July 28, Melanie Mark, Minister of Tourism, Arts, Culture and Sport, announced that Kelowna had won the right to host the 2026 BC Summer Games. From July 23 - 26, 2026, Kelowna will welcome over 4,000 athletes, coaches, support personnel, and families to our city for the biennual multisport competition…

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…