When I started overseeing Tourism Kelowna's #exploreKelowna Creator Program in 2024, the foundation was already in place: a community of passionate local storytellers, a destination with no shortage of things worth talking about, and growing recognition across the tourism industry that authentic, creator-driven content was on the rise.…
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From April 29 to May 2, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace in Richmond, BC, engaging with media from across Canada and bringing a taste of Kelowna and the Central Okanagan's warmth, vibrancy, and year-round experiences to the national stage…
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Tourism Kelowna launched its Instagram account more than a decade ago, posting its first photo—a reposted shot of skydivers leaping out of a plane over the Okanagan Valley—in early 2013. The strategy for the account began to take shape with that very first post, seeking to showcase the spirit of adventure and outdoor exploration that is foundational to the Okanagan Valley. Today, that spirit remains, and the community that has gathered around the account has now grown to 100,000 followers…
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As we plan our content strategy for 2026 and beyond, we wanted to share more insight into how Tourism Kelowna approaches social media and features our destination, members, local businesses, and industry partners across our channels…
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Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…
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In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
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From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…
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Kelowna is brimming with creative locals who share their love for the city every single day. This local love inspired the #exploreKelowna Creator Program, which connects talented storytellers, through our organization, to showcase unique perspectives of our region's hidden gems and iconic experiences to visitors and residents…
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Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…
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At Tourism Kelowna, we’re always looking for new and effective ways to keep our members informed and engaged…
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