Tourism Kelowna was proud to attend ConferenceDirect's Annual Partner Meeting (APM), held from April 6 to 10, 2024, at the brand-new Loews Arlington Hotel & Convention Center.This is the second year in a row we've attended the APM, which serves as a pivotal gathering, connecting ConferenceDirect’s most-valued Partners with their Associates in one convenient event.

ConferenceDirect APM 2024 - Vanessa

Maintaining an active presence in the U.S. market remains a cornerstone of Tourism Kelowna's business development strategy, given our community's exceptional amenities and robust network of partners. During the tradeshow, I had the privilege of presenting our destination to 20 ConferenceDirect Associates, who represent multiple clients worldwide. These interactions left many Associates feeling intrigued and inspired to consider Kelowna and the Okanagan Valley for their clients’ upcoming meetings.

In addition to the tradeshow, I took part in additional networking opportunities, including the once-in-a-lifetime solar eclipse viewing and the partner awards general session, where I had the ability to foster additional meaningful connections with ConferenceDirect Associates in a more relaxed, organic setting.

Solar Eclipse at ConferenceDirect APM

Following the APM, Tourism Kelowna is actively working with the ConferenceDirect leadership team to distribute an e-blast to all ConferenceDirect Associates. This communication will include a Tourism Kelowna information sheet and an exclusive Familiarization (FAM) tour invitation, offering ConferenceDirect Associates a firsthand experience of our warm Okanagan hospitality.

ConferenceDirect stands as a global leader in meeting and event management, providing hotels and suppliers in the hospitality industry with unparalleled opportunities to engage with their 400+ Associates, who collectively organize thousands of meetings and events each year. Tourism Kelowna values our partnership with ConferenceDirect and looks forward to further participation in their esteemed partner events.

For more insights on our participation in the APM or to explore Tourism Kelowna's strategic initiatives in the U.S. market, please don't hesitate to reach out to me at or (416) 717-0009.