Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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Born and raised on Vancouver Island, Darby Svendsen moved to the Central Okanagan when her Dad got a job at Big White Ski Resort in 2008.…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…
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Tourism Kelowna’s spring paid advertising began to roll out last week…
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The importance of having a robust online presence and effective digital marketing has increased exponentially over the past few years. Tourism businesses can access a variety of grants, programs, and resources to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demands…
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At the beginning of October, we launched a local activation focused on encouraging residents to support local businesses during a traditionally slower tourism season…
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Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…
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As Tourism Kelowna's social media channels and content needs grow, it's important to showcase our region through different mediums, as well as from a local point of view, so that's why we've launched the #exploreKelowna Creator Program…
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