Digital Marketing Programs and Resources for Tourism Businesses

3 min read

The importance of having a robust online presence and effective digital marketing has increased exponentially over the past two years. Tourism businesses can access a variety of grants, programs, and resources to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demands…

Spring Local Activations Review

2 min read

Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…

New Content Features Encourage Staycations

1 min read

The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…