1 min read
Destination BC has launched Power Up! to provide tourism stakeholders across BC with free access to professional services designed to improve digital marketing activities and use of digital technology…
3 min read
Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…
2 min read
Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…
1 min read
May 29, 2021, was a great day in Kelowna, not only was the weather warm and sunny but it was also the second annual Love for Kelowna Day! Throughout National Tourism Week, which ran from May 23 to 30, we posted profiles on the #exploreKelowna blog and videos to social media of several residents…
2 min read
The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…
1 min read
The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…
2 min read
Consumers use a variety of digital tools during their trip planning, such as Google or Tourism Kelowna's website. While these may be the starting points of the consumer's research journey, this is not necessarily where it ends, as social media also plays an integral part of the journey.…
3 min read
The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …
2 min read
As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This second set of questions delves further into our team’s work…
3 min read
As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This first set of questions speaks to the need to temporarily pause our destination marketing efforts and increase our efforts to connect local consumers with businesses until we're able to market to visitors again. …
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
