Purpose:
The purpose of the destination development plan is to identify the direction and priorities required to shape the visitor economy in a way that positively impacts all stakeholders from residents to visitors.
Process:
The process is centred around stakeholder engagement, collaboration, and co-creation. It also employs principles to take a holistic approach to evaluating a destination based on economic, environmental, and social considerations.
Focus Areas:
In the process of developing the plan, three focus areas were established.
Transition Together
Facilitate the evolution of Kelowna in a way that incorporates and benefits all stakeholders
Raise Resilience
Protect and improve the elements that will allow Kelowna to thrive even in the face of challenges
Enhance Experiences
Pursue place-making as an opportunity to improve the visitor experience and quality of life for both visitors and residents
Tourism Kelowna's Role
Destination development cannot be done by just one organization it must be pursued through partnership, advocacy or a combination of all three. Through the various priorities, Tourism Kelowna will lead, partner, and advocate to responsibly manage growth in a manner that supports and benefits the whole community.
If you have any questions about Destination Development, please contact Chris Lewis, Director of Destination Development, at chris@tourismkelowna.com.
