Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Kelowna Media Placements: February 2020

February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…

Generating Interest in Kelowna & the Okanagan with Jillian Harris

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Partnering to Promote the Okanagan Rail Trail

Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail…

Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…