Content Creators Explore Kelowna's Culinary and Wellness Experiences
Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…
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Category: Social Media
Travel Media Update: Summer / Fall 2025
Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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Travel Media Update: Spring / Summer 2025
Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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Introducing the 2025 #exploreKelowna Creators
Kelowna is brimming with creative locals who share their love for the city every single day. This local love inspired the #exploreKelowna Creator Program, which connects talented storytellers, through our organization, to showcase unique perspectives of our region's hidden gems and iconic experiences to visitors and residents…
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2024 #exploreKelowna Creator Program Wrap-Up
Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…
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Knowledge Base: Working with Travel Media and Content Creators
Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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The New #exploreKelowna Arts & Culture Pass is Now Live
The new #exploreKelowna Arts & Culture Pass is now live! …
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2024 Summer / Fall Marketing Update
After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…
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Encouraging Summer Travel Through Targeted 'Explore Now' Campaign
Tourism Kelowna, District of Lake Country, and Visit Westside partnered to launch a campaign in the Lower Mainland to encourage visitation to the Central Okanagan this summer…
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#exploreKelowna Creator Program: Summer 2024 Results
The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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