Expand Your Digital Marketing Skills

2 min read

As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…

New Content Features Encourage Staycations

1 min read

The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…

2020 Media Review and Look Ahead to 2021

2 min read

Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …

Fall Recovery Marketing Launches

2 min read

Take your time. Stay a bit longer. Rediscover what you love about fall. That's the message we want visitors coming to Kelowna and the Central Okanagan to hear as they come to experience our incredible fall weather and share our fall flavours. …

Health and Safety Remain top Priority Heading into Long Weekend

3 min read

Blue skies and scorching temperatures mean summer has officially arrived in Kelowna, with both visitors and residents out exploring our beautiful city. As we head into the BC Day long weekend, we want to thank our stakeholders and all tourism-related businesses for maintaining a high level of service and implementing health and safety protocols aimed at ensuring the well-being of guests, staff, and, in turn, our community…

Kelowna is Ready!

1 min read

As the province moves into Phase 3 of their restart plan, Tourism Kelowna is turning up the dial letting travellers know we're ready (and so excited) to welcome them back…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …