Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Sharing Kelowna Stories at GoMedia 2019

Tourism Kelowna, along with nearly 140 destinations and attractions (including 36 from BC), participated in GoMedia 2019 in Ottawa, Ontario, in mid-August. The annual media marketplace attracts travel writers, editors, producers, and photographers from Destination Canada's 11 key international markets.…

Addressing Weather Conditions: How you can Help Inform Visitors and Locals

Albertans are in our thoughts this week as wildfires in the Northern part of the province displace thousands and disperse smoke across the province and into parts of B.C. Hazy conditions within B.C.'s interior have triggered questions and concerns from visitors and locals alike. As a tourism operator or hospitality business, you can work with Tourism Kelowna to address these questions and concerns…

Tourism Kelowna's Winter Program Has Launched

Our first winter co-operative marketing program has launched and is inviting travellers to come and ski, stay, and play in Kelowna. The co-op marketing program is a joint effort with Big White Ski Resort, 10 local accommodators, five tour companies, and 16 participating wineries…

Melissa McCluskey Begins New Role With Tourism Kelowna

Tourism Kelowna is pleased to share that Melissa McCluskey has recently started a new role within our organization. Putting her knowledge of Kelowna and area's accommodations, attractions, conferences, and events to use, Melissa will use Tourism Kelowna's social media and communication channels to inspire travellers to choose Kelowna as a must-visit destination and provide information to our stakeholders, industry, and community…