Generating Interest in Kelowna & the Okanagan with Jillian Harris

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Partnering to Promote the Okanagan Rail Trail

Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail…

Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Sharing Kelowna Stories at GoMedia 2019

Tourism Kelowna, along with nearly 140 destinations and attractions (including 36 from BC), participated in GoMedia 2019 in Ottawa, Ontario, in mid-August. The annual media marketplace attracts travel writers, editors, producers, and photographers from Destination Canada's 11 key international markets.…

Addressing Weather Conditions: How you can Help Inform Visitors and Locals

Albertans are in our thoughts this week as wildfires in the Northern part of the province displace thousands and disperse smoke across the province and into parts of B.C. Hazy conditions within B.C.'s interior have triggered questions and concerns from visitors and locals alike. As a tourism operator or hospitality business, you can work with Tourism Kelowna to address these questions and concerns…