2 min read
Consumers use a variety of digital tools during their trip planning, such as Google or Tourism Kelowna's website. While these may be the starting points of the consumer's research journey, this is not necessarily where it ends, as social media also plays an integral part of the journey.…
3 min read
Blue skies and scorching temperatures mean summer has officially arrived in Kelowna, with both visitors and residents out exploring our beautiful city. As we head into the BC Day long weekend, we want to thank our stakeholders and all tourism-related businesses for maintaining a high level of service and implementing health and safety protocols aimed at ensuring the well-being of guests, staff, and, in turn, our community…
1 min read
As the province moves into Phase 3 of their restart plan, Tourism Kelowna is turning up the dial letting travellers know we're ready (and so excited) to welcome them back…
3 min read
The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …
1 min read
Despite travel media placements slowing due to COVID-19, our destination received some great coverage in March that reached provincial, national, and international audiences…
1 min read
February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…
2 min read
Tourism Kelowna's 2019 fall advertising campaign delivered strong results. The campaign included several tactics including television ads, online videos, social media advertising, digital native ads, e-mail marketing, online banner ads, and online travel agency partnerships…
1 min read
Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …
2 min read
Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail…
2 min read
Winter in Kelowna awaits and with it comes plenty of opportunity to ski, stay, and play in a destination that offers year-round activities. …
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2020 Tourism Kelowna
