The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success.
Launched in 2022, the #exploreKelowna Creator Program allows creatives within the Central Okanagan to amplify their voices, perspectives, and styles, capturing the essence of our vibrant region. In 2024, the program is collaborating with five local creators, each bringing a diverse array of interests and creative lenses. The goal is to create opportunities for these creators to collaborate, connect, and grow within the Central Okanagan community.
If you or your business are interested in collaborating with the #exploreKelowna Creators for our upcoming fall/winter campaigns or working with them directly, please contact me at darby@tourismkelowna.com for more information.
Results
The primary platform for sharing the Creators' content is the @tourismkelowna Instagram account. However, many creators have also extended their reach by sharing content on other platforms, such as TikTok and Facebook. We're excited to share the key results from Instagram for the first contributions to the program.
The initial five Creator Instagram posts, which highlight 18 local businesses in total, have achieved the following results:
- Reached over 110,000 unique accounts.
- Garnered over 170,000 Plays (from 4 Reels total, excluding the one carousel post).
- Received over 7,000 Interactions (Likes, Comments, Shares).
- Over 2,100 Shares, which is one of the most important metrics.
Jason Chan - @nothingbutjason
To work with Jason, you can message him on Instagram, connect via email, or visit his website. To view Jason's work, click here.
Emily Harrison - @emilydharrison
To work with Emily, you can message her on Instagram or connect via email. To view Emily's work, click here.
Jensen Kentel - @jensenkentel
To work with Jensen, you can message her on Instagram, connect via email, or visit her website. To view Jensen's work, click here for Instagram or here for TikTok.
Read more of Jensen's story.
Benjamin Walker - @localsince1908
To work with Benjamin, you can message him on Instagram or connect via email. To view Benjamin's work, click here.
Read more of Benjamin's story.
Samantha Hill - @explorethemap_
To work with Samantha, you can message her Instagram, connect via email, or visit her website. To view Samantha's work, click here.
Read more of Samantha's story.
Next Steps
As we look toward fall and winter, the #exploreKelowna Creators are planning their next content pieces. Interested in working with the #exploreKelowna Content Creators to share information about your business to their channels and ours? Be sure to get in touch.
Email me at darby@tourismkelowna.com to discuss content needs and which creator may be the best fit.
Header Image: Paddling on Okanagan Lake. Credit: Ken Hagen
