1 min read
As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
4 min read
COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…
1 min read
Destination BC (DBC) offers numerous learning resources for tourism-based businesses. Due to popular demand, they have included additional intakes to the Tourism Digital Academy, an 8-week marketing program for businesses to build their digital marketing knowledge and skills.…
1 min read
On Saturday, November 7, BC’s Provincial Health Officer (PHO), Dr. Bonnie Henry, announced a new temporary, regional order for the Lower Mainland and Fraser Valley, which includes a variety of restrictions on social interactions and revised travel guidance. …
1 min read
It's important to communicate your COVID-19 health and safety protocols during this time as they are top of mind with consumers, suppliers, and partners…
1 min read
It goes without saying that the global health emergency of 2020 has had an impact on all aspects of the tourism industry and businesses across the board, including Tourism Kelowna, have had to embrace being flexible and adaptable…
1 min read
Last week, our business development team hosted a virtual meeting for stakeholders participating in Tourism Kelowna's Meeting & Conference Cooperative Marketing Program.…
1 min read
To celebrate Small Business Week, Tourism Kelowna is pleased to announce our Winter Mini Market Series. This series of small events is designed to help support as many small businesses as possible that would normally rely on revenue generated from large scale craft and holiday markets, which are not able to take place due to COVID-19…
7 min read
COVID-19 has continued to transform the travel and tourism industry and influence consumer needs and behaviours. Recent research by the BC Regional Tourism Secretariat found that only 25% of BC tourism firms are operating 'business as usual'. While some habits changed immediately, others continue to evolve and shift over time. It's important to keep up with as many of these changes as possible to help you best meet or anticipate consumer habits…
2 min read
Tourism Kelowna has been in partnership with Destination Travel Network (DTN) for multiple years. Through DTN, you can greatly enhance your visibility to potential customers who are searching Tourism Kelowna’s website for places to stay, for things to see and do, and for spots to savour local flavours…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
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