4 min read
Spring usually brings additional visitors seeking great weather, outdoor trails, golf, and new releases at local wineries. Our marketing, business development, and visitor experience strategies over the last number of years have resulted in strong, sustained growth in occupancy, visitation, and…
1 min read
The results are in—our #exploreKelownalocal campaign with KelownaNow has been a great success. Over the course of 10 weeks, we have been targeting a local audience by creating content and contests for Kelowna residents, encouraging them to explore their own backyard and support local businesses as the COVID-19 pandemic continues…
2 min read
As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…
2 min read
People who visit Tourism Kelowna's website can now be served targeted content based on a mix of factors such as geographical location, how often they visit the site, and even the pages and content they choose to view. …
2 min read
Tourism Kelowna is always on the lookout for new, professional photo assets to add to our library, with the goal of promoting our destination and our stakeholders. If you are a participating stakeholder of Tourism Kelowna, we would welcome your stand-out photos to use in our marketing of Kelowna and the Central Okanagan…
2 min read
The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…
1 min read
As we continue to stay local and support local, Destination BC (DBC) has officially launched the Share Your Love for BC Contest as a way to connect with BC residents, have them share all the reasons they love their home province, and keep BC top of mind for future travel…
1 min read
The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…
3 min read
Visitors who are researching and planning for future trips to Kelowna or residents looking to explore locally can now create personalized itineraries from content on tourismkelowna.com using the newly launched Itinerary Builder…
1 min read
As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
