2021 Summer Industry Indicators and Fall Forecast

3 min read

The tourism industry remains committed to protecting its members and customers by following public health orders and guidelines. There is no doubt, however, that the ongoing COVID-19 restrictions and a record-breaking number of wildfires created numerous challenges for tourism businesses this past summer, some of which have continued into the fall season…

2021 Travel Media Update

1 min read

This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…

Reaching a Local Audience with KelownaNow

1 min read

The results are in—our #exploreKelownalocal campaign with KelownaNow has been a great success. Over the course of 10 weeks, we have been targeting a local audience by creating content and contests for Kelowna residents, encouraging them to explore their own backyard and support local businesses as the COVID-19 pandemic continues…