2026 has been an exceptional year for Kelowna, with the destination earning national and international recognition for its world-class culinary, wine, outdoor, and cultural experiences…
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Tourism Kelowna's spring paid media campaign, "Come Alive This Spring," ran from early March to late May, working alongside our always-on marketing to inspire travellers, to increase interest or consideration in travelling to Kelowna, and to encourage bookings…
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Tourism Kelowna’s Travel Media Program was in full swing this spring. In April and May, we met with more than 80 travel writers and creators through our hosted and partner press trips, deskside visits in Toronto, and the Travel Media Association of Canada conference in Richmond. …
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More than 10 years after its original stop in Kelowna, The Amazing Race Canada returned to the region as part of its currently airing 12th season. In the season's second episode, all 10 competing teams raced in and around Kelowna, thanks to a non-elimination round in the first leg of this year's competition, which kicked off in Whistler, Squamish, and North Vancouver…
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From April 29 to May 2, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace in Richmond, BC, engaging with media from across Canada and bringing a taste of Kelowna and the Central Okanagan's warmth, vibrancy, and year-round experiences to the national stage…
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Kelowna recently marked the road to the 2026 BC Summer Games—set to take place in the city from July 22–26—with a ceremonial torchlighting event at Stuart Park, which included remarks from Kelowna Mayor Tom Dyas, representatives from the Kelowna 2026 BC Summer Games Society, and leadership from Westbank First Nation…
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Tourism Kelowna’s flight of ads for its "Come Alive in Kelowna" spring campaign started running in early March, continuing through to the end of May. The paid advertising campaign is another full-funnel marketing approach to connect travellers, inspire them to travel to Kelowna, provide them with information to help them plan, and finally push them to book their upcoming trip to Kelowna…
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What an exciting year it has been for Kelowna! From welcoming the 2025 Montana's Brier in March to hosting CCMA Country Music Week 2025 in September and, most recently, becoming Canada’s first UNESCO Creative City of Gastronomy, there has been no shortage of newsworthy activity in our region. Thanks to all this and more, Kelowna has generated media interest and compelling story opportunities throughout the year. …
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Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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