From April 29 to May 2, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace in Richmond, BC, engaging with media from across Canada and bringing a taste of Kelowna and the Central Okanagan's warmth, vibrancy, and year-round experiences to the national stage…
Read More
Kelowna recently marked the road to the 2026 BC Summer Games—set to take place in the city from July 22–26—with a ceremonial torchlighting event at Stuart Park, which included remarks from Kelowna Mayor Tom Dyas, representatives from the Kelowna 2026 BC Summer Games Society, and leadership from Westbank First Nation…
Read More
Tourism Kelowna’s flight of ads for its "Come Alive in Kelowna" spring campaign started running in early March, continuing through to the end of May. The paid advertising campaign is another full-funnel marketing approach to connect travellers, inspire them to travel to Kelowna, provide them with information to help them plan, and finally push them to book their upcoming trip to Kelowna…
Read More
What an exciting year it has been for Kelowna! From welcoming the 2025 Montana's Brier in March to hosting CCMA Country Music Week 2025 in September and, most recently, becoming Canada’s first UNESCO Creative City of Gastronomy, there has been no shortage of newsworthy activity in our region. Thanks to all this and more, Kelowna has generated media interest and compelling story opportunities throughout the year. …
Read More
Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
Read More
Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
Read More
In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
Read More
From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…
Read More
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
Read More
This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
Read More
