Travel Media Update: Highlighting Winter in Kelowna
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
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Category: Media
2024 Travel Media Review
This past year brought media from all over Canada and North America to our destination during the shoulder seasons, wheretrips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Knowledge Base: Working with Travel Media and Content Creators
Working with travel media and content creatorsis a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Encouraging Summer Travel Through Targeted 'Explore Now' Campaign
Tourism Kelowna, District of Lake Country, and Visit Westside partnered to launcha campaign in the Lower Mainland to encourage visitation to the Central Okanagan this summer…
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Travel Media Round Up: Winter/Spring 2024
Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Showcasing Kelowna at the 2024 Travel Media Association of Canada (TMAC) Conference
Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
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BC Hotel Association Announces Launch of Emergency Management Central Booking Portal
On May 1, 2024, theBC Hotel Association (BCHA), the Ministry of Tourism, Arts, Culture and Sport, and the Ministry of Emergency Management and Climate Readiness collectively announced the development of the Emergency Management Central Booking Portal…
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Kelowna Named Host City for Country Music Week 2025 and the 2025 CCMA Awards Presented by TD
The Canadian Country Music Association® (CCMA®) proudly announced today that Kelowna has been selected as the host city for Country Music Week 2025 and the 2025 CCMA Awardspresented by TD . …
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2023 Destination BC Co-op Program Update
Tourism Kelowna is participating in six collaborativeinitiatives for the 2023/24 intake of the Destination BC (DBC) Co-operative Marketing Partnership Program (Co-op Program). Below is a round-up of activities that have taken place in 2023 as part of these initiatives. …
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Travel Media Round Up: Spring/Summer 2023
Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter isa key focus for our team this year…
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