Knowledge Base: How to Maximize Lead Opportunities

3 min read

As gathering and travel restrictions began to ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

Knowledge Base: Promoting Your Events

4 min read

Now that BC is in Step 3 of its Restart Plan, restrictions on gatherings and events have eased and our team is excited to once again connect visitors and residents with the many events taking place in our region. If your business or organization is hosting special events, festivals, live performances, or workshops, we encourage you to submit all the details to our online events calendar so we can assist in promoting them…

Knowledge Base: Welcoming LGBT2Q+ Travellers to Kelowna

4 min read

Vaccinations rates are high, COVID-19 numbers are decreasing, public health restrictions are lifting, and recreational travel across the country will soon resume—all of this combined means travellers are eager to explore and according to some reports, the LGBT2Q+ market is one of the first that will be spending their money on travel in a post-pandemic world…

5 Things to Keep in Mind as we Approach Summer

6 min read

In a typical year, about 80% of visitors to Kelowna are domestic travellers, with more than half of visitors driving to our region. Last year, with international travel on hold and the US border closed, the percentage of domestic visitors jumped to more than 90%, which is likely going to be similar this year as Canadian travellers look to explore our four-season playground when travel restrictions begin to ease. As BC's Restart Plan moves forward and we prepare to welcome travellers back in the months to come, here are five things to keep in mind…

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…