Upcoming Webinars and Virtual Events: May 13-19

While we may not be able to meet in-person for the time being, numerous organizations are hosting webinars and virtual events that seek to provide information, to help us stay connected, and to inspire new ways of thinking. Each week, we’ll share some of the upcoming webinars and virtual events you can attend…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Knowledge Base: Resources, Communication, and Messaging during COVID-19

The COVID-19 pandemic continues to evolve and is having a direct and significant impact on the tourism industry in Kelowna and around the world. Our plan is to help preserve our local visitor economy during these unprecedented times. When it is safe to do so, we will make an additional push to help local businesses recover, and will then develop our ongoing planning to promote our destination…