Kelowna’s tourism industry sustained its upward trajectory through the third quarter of 2025, with strong performance across key indicators and year-over-year gains in most categories. The visitor economy continued to demonstrate resilience and balance, supported by robust accommodation performance…
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Each year, we reach out to our voting members to gather valuable feedback on our programs and services. Direct input from our members helps shape our strategic direction and ensures we continue to meet the needs of our tourism community…
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As spring unfurled and the Okanagan Valley came alive with colour and motion, Kelowna’s tourism industry delivered a strong second quarter, building on momentum from the first few months of the year with robust growth across key performance indicators…
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With peak travel season in Kelowna underway, we've rounded up recent data and reports to highlight the travel trends and outlook for summer 2025 and beyond.…
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Access to timely, reliable data is essential for making informed business decisions, particularly in today’s evolving tourism landscape. Whether you're identifying visitor trends, planning for peak seasons, or adjusting your workforce strategy, strong data can guide your growth…
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Every year, Tourism Kelowna surveys its voting members to collect feedback and gauge awareness and satisfaction levels with our programs and services. The information collected from the survey helps inform the future direction of our organization as well as day-to-day decision-making…
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Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market. Key indicators, including visitation, hotel occupancy, airport passenger numbers, visitor spending, and more, are…
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Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market. Key indicators, including visitation, hotel occupancy, airport passenger numbers, visitor spending, and more, are regularly posted and collected…
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In late 2022, Tourism Kelowna engaged University of British Columbia graduate student, Gabrielle Heschuk, to embark on a research project in partnership with Mitacs Accelerate…
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