2021 Summer Industry Indicators and Fall Forecast

3 min read

The tourism industry remains committed to protecting its members and customers by following public health orders and guidelines. There is no doubt, however, that the ongoing COVID-19 restrictions and a record-breaking number of wildfires created numerous challenges for tourism businesses this past summer, some of which have continued into the fall season…

Stakeholder Feedback Matters

1 min read

Every year, Tourism Kelowna distributes a survey to its voting stakeholders to measure their overall satisfaction with the organization's programs and services. The survey provides stakeholders with the opportunity to share their feedback and views with our team, which in turn helps us make strategic and tactical changes that directly impact their needs. …

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Golf Industry Driving Economic Impact in British Columbia

2 min read

The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…