Work Continues on Tourism Destination Development Plan

3 min read

Generating over $2B in economic activity for our community, tourism is an integral part of our economy. Our region's diverse activities and attractions, along with the area's natural beauty, often convert visitors into new residents. To ensure the Central Okanagan remains beautiful and accessible for travellers and residents alike, Tourism Kelowna is working to manage our visitation and plan the future of tourism in our community.  …

2021 Summer Industry Indicators and Fall Forecast

3 min read

The tourism industry remains committed to protecting its members and customers by following public health orders and guidelines. There is no doubt, however, that the ongoing COVID-19 restrictions and a record-breaking number of wildfires created numerous challenges for tourism businesses this past summer, some of which have continued into the fall season…

Stakeholder Feedback Matters

1 min read

Every year, Tourism Kelowna distributes a survey to its voting stakeholders to measure their overall satisfaction with the organization's programs and services. The survey provides stakeholders with the opportunity to share their feedback and views with our team, which in turn helps us make strategic and tactical changes that directly impact their needs. …

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…