Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Golf Industry Driving Economic Impact in British Columbia

2 min read

The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…

2020 Industry Performance and Forecast

3 min read

It has been over five months since COVID-19 impacted our local, national, and global tourism industry. During that time, many businesses and entire industries have shifted focus to survive the pandemic. It’s been said that the tourism industry was among the first impacted, one of the most severely hit, and will be one of the last to fully recover. We are starting to get more research and data back about how our local industry has been impacted, how it has performed, and signals as to what may lie ahead…

TIAC Seeking Industry Support

1 min read

The Tourism Industry Association of Canada (TIAC) has launched an easy-to-use online platform so tourism industry members can quickly send a letter to their respective Member of Parliament asking them to support the tourism sector.…