Stakeholder Survey Results

Tourism Kelowna’s marketing engine is powered by more than 400 local tourism-related businesses and organizations. These stakeholders have entrusted us with funding to research, develop, and execute advertising and communication strategies that will inspire and motivate travellers to visit our beautiful year-round destination…

Is Tourism Housing Affordable?

Tourism Kelowna stakeholders will soon receive an online survey being issued this week to tourism businesses throughout the Kelowna area. The survey has been commissioned by Tourism Kelowna and the City of Kelowna as part of a broader study designed to assess the housing needs of tourism sector employees…

Summer Hotel Occupancy Numbers Rebound

Hotel occupancy numbers show that Kelowna experienced a strong summer season this year. June, July, and August had an average occupancy of 85.3%, which is 5.7 pp (percentage points) over the same period last year, with August surpassing the 90% occupancy mark…

Do Locals Value Tourism?

Kelowna’s tourism industry generates $1.25 billion in economic impact annually. As this important economic driver continues to grow it becomes increasingly important that local residents support and understand the value of tourism and in turn, feel that a strong visitor economy is benefitting their quality of life…

What is Your Role in Destination Development?

It's not unusual to hear the term destination development  these days. You've likely come across it in our Industry News Centre posts or heard it mentioned at our Plug-In Sessions; however, if you google destination development, the amount of information is staggering and the stories varied in scope. …