Attracting Healthcare Meetings to Kelowna

2 min read

The global medical manufacturing industry is booming—biotech, medical device, and pharmaceutical companies from around the world are eager to meet with healthcare professionals to introduce them to innovations that are constantly emerging. What does this mean for Kelowna? With Canada leading the way in pharmaceutical research and development, it means a greater opportunity to attract more meetings from across the country to our destination. …

OKGo Marketing Campaign Wins International Awards

4 min read

Earlier this month, the Central Okanagan Economic Development Commission (COEDC) won two International Economic Development Council (IEDC) awards—Gold in the Magazine and Newsletter category and Silver in the Special Purpose Website category—for the OKGo marketing campaign, which was produced by local creative firm, CREW Food & Beverage Marketing Partners, and launched through a partnership between the COEDC, Accelerate Okanagan, and Tourism Kelowna…

Tourism Resources for When International Travel Resumes

2 min read

Although public health officials are currently not encouraging non-essential travel to the Interior Health Region, we know that the measures being taken now will ensure that we can welcome back travellers from the US and other international destinations soon. This will include meetings, conferences, and events business, which brings valuable economic impact to our region, particularly during shoulder seasons. …

Knowledge Base: How to Maximize Lead Opportunities

3 min read

As gathering and travel restrictions began to ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

Connecting with Meeting Planners: Wine and Wellness Virtual Event

2 min read

On Wednesday, June 23, our team, along with six Meetings & Conferences Sales Program partners—50 th Parallel Estate Winery, Cove Lakeside Resort, Delta Hotels by Marriott Grand Okanagan Resort, Eldorado Resort, Mission Hill Family Estate,and Ramada by Wyndham Kelowna Hotel and Conference Centre—hosted a wine- and wellness-themed virtual event for 16 BC-based meeting planners. …