Tourism Kelowna is a not-for-profit, industry-led organization fuelled by local passion, guided by an elected Board of Directors and rooted in the heart of the Okanagan.

View Tourism Kelowna Society Constitution and Bylaws

Mission

To collaborate with Okanagan Valley tourism businesses to create a tourism economy that is sustainable and welcoming for both visitors and residents.

Vision

Tourism Kelowna is a leading destination management organization that supports the Okanagan Valley as a sustainable, four-season destination that attracts visitors from around the world.

View Tourism Kelowna's Strategic Plan

Land Acknowledgement

Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

Stewardship Pledge

We foster the preservation and continual restoration of the land, resources, and communities of the Central Okanagan. We continue to take action and make commitments to further diversity, equity, inclusion, and accessibility in our work and in the region we support. 

Our Core Values

Welcoming

 We warmly welcome visitors to our destination with open arms and minds. We foster accessibility and inclusivity through our work both in our organization and across our destination.

Service Minded

We are committed to excellence and deliver value to members, visitors, and our community. Service is the heart of what we do. We listen, and our actions grow the impact and profile of the tourism industry.

Community Centred

We support, build, and champion our community and the local tourism industry. Our work strengthens the sense of place and ensures our destination thrives for residents and visitors alike. 

Accountable

We are dedicated, and we follow through on our commitments with integrity and care, keeping the confidence and trust of our members, partners, and community.

Forward Thinking

We're bright, show initiative, and are proactive, creative thinkers. By staying curious, knowledgeable, and solutions-oriented, we deliver results that benefit our members and partners.