3 min read
Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…
2 min read
Last week, our business development team hosted its first virtual destination showcase. With all familiarization (FAM) tours and site inspections on hold for now, our team wanted to find a way to connect with potential clients, share destination resources, and introduce them to some virtual Kelowna experiences. …
2 min read
The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…
2 min read
This summer, our business development team has been working to collect feedback from 16 planners who make up our group of Recovery Advisors…
2 min read
With 19 exceptional courses and one of the longest, driest seasons in Canada, golf tourism to our destination, including professional tournaments, is an important segment for both leisure travel and events. This year, COVID-19 has had an impact on sporting events, though some golf championships are still playing on…
1 min read
Creative Okanagan is seeking input from community members as they embark on a two-year project to develop the Central Okanagan Music Strategy…
3 min read
With capacity restrictions in place due to COVID-19, event planners and those businesses that host events have had to come up with creative ways to stay connected to their attendees virtually. When Impact Events and Brand Management had to announce the cancellation of the 2020 Kelowna Half…
2 min read
This week is Tourism Week in Canada, a time to reflect and celebrate this industry that gives so much to our community. Throughout the year, meetings, conferences, and major events draw visitors and generate important economic activity for our destination, often helping to sustain local businesses. …
3 min read
For the second year in a row, Kelowna has been nationally recognized by the Canadian Sport Tourism Alliance (CSTA) as the top mid-size city (population 50,000 – 150,000) in Canada for sport hosting. The award recognizes the collaboration between the City of Kelowna and Tourism Kelowna on attracting national championships and international competitions hosted in 2019 and those awarded for 2020 and beyond…
2 min read
Although face-to-face meetings and non-essential travel are not occurring at the moment, our Business Development team continues to connect with planners to generate interest in our destination for meetings, conferences, and events; we are also engaging with our stakeholder partners to support them during this time…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
