2 min read
Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…
1 min read
May 29, 2021, was a great day in Kelowna, not only was the weather warm and sunny but it was also the second annual Love for Kelowna Day! Throughout National Tourism Week, which ran from May 23 to 30, we posted profiles on the #exploreKelowna blog and videos to social media of several residents…
1 min read
The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…
2 min read
Consumers use a variety of digital tools during their trip planning, such as Google or Tourism Kelowna's website. While these may be the starting points of the consumer's research journey, this is not necessarily where it ends, as social media also plays an integral part of the journey.…
3 min read
The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …
2 min read
As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This second set of questions delves further into our team’s work…
3 min read
As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This first set of questions speaks to the need to temporarily pause our destination marketing efforts and increase our efforts to connect local consumers with businesses until we're able to market to visitors again. …
2 min read
Tourism Kelowna's 2019 fall advertising campaign delivered strong results. The campaign included several tactics including television ads, online videos, social media advertising, digital native ads, e-mail marketing, online banner ads, and online travel agency partnerships…
1 min read
Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2024 Tourism Kelowna
