Knowledge Base: Managing Your Online Listings and Profiles

5 min read

Throughout the COVID-19 pandemic, businesses have had to adapt and shift to ongoing changes, including necessary health and safety protocols and changes to day-to-operations. Consumer behaviours have shifted during the pandemic, as people spend more time researching destinations and businesses; keeping them informed of relevant changes through your online listings is more important than ever so they understand what you are doing to keep them safe and what services you're providing. …

Knowledge Base: Update Your Tourism Kelowna Website Listing

1 min read

The past months have been challenging for all within the tourism industry, with many changes taking place for each business. Now, as provincial health restrictions are easing, businesses are reopening with additional safety measures in place—this is important information for us to be able to share when servicing visitor requests and when travellers are researching for future trips to Kelowna…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Knowledge Base: Resources, Communication, and Messaging during COVID-19

3 min read

The COVID-19 pandemic continues to evolve and is having a direct and significant impact on the tourism industry in Kelowna and around the world. Our plan is to help preserve our local visitor economy during these unprecedented times. When it is safe to do so, we will make an additional push to help local businesses recover, and will then develop our ongoing planning to promote our destination…

Knowledge Base: How to Create a Great Listing

3 min read

All businesses that participate in Tourism Kelowna's Base or Enhanced Advertising Programs receive a web listing on tourismkelowna.com. This post will provide tips to help you elevate your web listing, thereby keeping it fresh and drawing in visitors to learn more about your business…

Knowledge Base: Working with Social Media Influencers

3 min read

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…