Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Generating Interest in Kelowna & the Okanagan with Jillian Harris

1 min read

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Knowledge Base: Working with Social Media Influencers

3 min read

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Addressing Weather Conditions: How you can Help Inform Visitors and Locals

1 min read

Albertans are in our thoughts this week as wildfires in the Northern part of the province displace thousands and disperse smoke across the province and into parts of B.C. Hazy conditions within B.C.'s interior have triggered questions and concerns from visitors and locals alike. As a tourism operator or hospitality business, you can work with Tourism Kelowna to address these questions and concerns…

Melissa McCluskey Begins New Role With Tourism Kelowna

1 min read

Tourism Kelowna is pleased to share that Melissa McCluskey has recently started a new role within our organization. Putting her knowledge of Kelowna and area's accommodations, attractions, conferences, and events to use, Melissa will use Tourism Kelowna's social media and communication channels to inspire travellers to choose Kelowna as a must-visit destination and provide information to our stakeholders, industry, and community…