Helping Local Businesses Survive

4 min read

Spring usually brings additional visitors seeking great weather, outdoor trails, golf, and new releases at local wineries. Our marketing, business development, and visitor experience strategies over the last number of years have resulted in strong, sustained growth in occupancy, visitation, and…

New Content Features Encourage Staycations

1 min read

The 2020/21 winter season has been tough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…

Managing Your Businesses Online Listings and Profiles

5 min read

Throughout the COVID-19 pandemic, businesses have had to adapt and shift to ongoing changes, including necessary health and safety protocols and changes to day-to-operations. Consumer behaviours have shifted during the pandemic, as people spend more time researching destinations and businesses; keeping them informed of relevant changes through your online listings is more important than ever so they understand what you are doing to keep them safe and what services you're providing. …

Adapting Consumer Behaviours During COVID-19

7 min read

COVID-19 has continued to transform the travel and tourism industry and influence consumer needs and behaviours. Recent research by the BC Regional Tourism Secretariat found that only 25% of BC tourism firms are operating 'business as usual'. While some habits changed immediately, others continue to evolve and shift over time. It's important to keep up with as many of these changes as possible to help you best meet or anticipate consumer habits…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Generating Interest in Kelowna & the Okanagan with Jillian Harris

1 min read

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …