As we plan our content strategy for 2026 and beyond, we wanted to share more insight into how Tourism Kelowna approaches social media and features our destination, members, local businesses, and industry partners across our channels…
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Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…
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The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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Born and raised on Vancouver Island, Darby Svendsen moved to the Central Okanagan when her Dad got a job at Big White Ski Resort in 2008.…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…
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At the beginning of October, we launched a local activation focused on encouraging residents to support local businesses during a traditionally slower tourism season…
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Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…
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Industry indicators continue to show strong performance for Kelowna and the Central Okanagan during the first part of the year. Great weather helped show off what our destination is known for—stunning views, tremendous food and wine experiences, and all of the outdoor activities you can imagine…
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As Tourism Kelowna's social media channels and content needs grow, it's important to showcase our region through different mediums, as well as from a local point of view, so that's why we've launched the #exploreKelowna Creator Program…
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