Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Addressing Weather Conditions: How you can Help Inform Visitors and Locals

Albertans are in our thoughts this week as wildfires in the Northern part of the province displace thousands and disperse smoke across the province and into parts of B.C. Hazy conditions within B.C.'s interior have triggered questions and concerns from visitors and locals alike. As a tourism operator or hospitality business, you can work with Tourism Kelowna to address these questions and concerns…

Melissa McCluskey Begins New Role With Tourism Kelowna

Tourism Kelowna is pleased to share that Melissa McCluskey has recently started a new role within our organization. Putting her knowledge of Kelowna and area's accommodations, attractions, conferences, and events to use, Melissa will use Tourism Kelowna's social media and communication channels to inspire travellers to choose Kelowna as a must-visit destination and provide information to our stakeholders, industry, and community…

Photo Stops pop up in 5 Kelowna parks

Five Photo Stops were installed throughout Kelowna at the beginning of August. The photo stops were installed in high foot traffic locations where visitors and locals are commonly taking photos and posting them to social media channels…