Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Fall Recovery Marketing Launches

2 min read

Take your time. Stay a bit longer. Rediscover what you love about fall. That's the message we want visitors coming to Kelowna and the Central Okanagan to hear as they come to experience our incredible fall weather and share our fall flavours. …

Answering Your Questions During COVID-19: Part Two

2 min read

As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This second set of questions delves further into our team’s work…

Generating Interest in Kelowna & the Okanagan with Jillian Harris

1 min read

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Partnering to Promote the Okanagan Rail Trail

2 min read

Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail…