Tourism Kelowna is always on the lookout for new, professional photo assets to add to our library, with the goal of promoting our destination and our stakeholders. If you are a Tourism Kelowna member or advertiser, we would welcome your stand-out photos to use in our marketing of Kelowna and the Central Okanagan…
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Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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The new #exploreKelowna Arts & Culture Pass is now live! …
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Destination BC (DBC) is currently seeking tourism industry members to join its Tourism Marketing Committee (TMC) for the 2025-2027 term…
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The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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In 2020, at the height of the pandemic, Tourism Kelowna started working with Bandwango to create the #exploreKelowna Local Savings Pass, designed to encourage and entice locals to explore their community while being asked to stay close to home…
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Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
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Did you know Destination BC (DBC) has a Tourism Marketing Committee, which includes three members from each of BC’s six tourism regions…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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