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Tag: Destination Marketing

Eldorado Resort Boardwalk

Knowledge Base: Adding Your Photos to Tourism Kelowna's Asset Library

By Steve Small, Digital Marketing on Jun. 23, 2025

Tourism Kelowna is always on the lookout for new, professional photo assets to add to our library, with the goal of promoting our destination and our stakeholders. If you are a Tourism Kelowna member or advertiser, we would welcome your stand-out photos to use in our marketing of Kelowna and the Central Okanagan…

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2024 #exploreKelowna Creator Program Wrap-Up

By Darby Svendsen, Social Media & Content on May 08, 2025

Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…

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Destination BC Launches "Make the Trip Home" Campaign

By Tourism Kelowna on May 01, 2025

Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…

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#exploreKelowna Arts & Culture Pass

The New #exploreKelowna Arts & Culture Pass is Now Live

By Carla Bechard, Marketing Programs & Partnerships on Sep. 25, 2024

The new #exploreKelowna Arts & Culture Pass is now live! …

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Boucherie_Road_West_Kelowna_Vineyards_Aerial_2_

Join Destination BC's Tourism Marketing Committee

By Tourism Kelowna on Aug. 28, 2024

Destination BC (DBC) is currently seeking tourism industry members to join its Tourism Marketing Committee (TMC) for the 2025-2027 term…

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Photo part of Summer 2024 DBC Coop Production July 2 - 4, 2024.

#exploreKelowna Creator Program: Summer 2024 Results

By Darby Svendsen, Social Media & Content on Aug. 12, 2024

The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…

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People at Copper Brewing

Encouraging Support of Local Businesses and Activities Through the #exploreKelowna Passes

By Carla Bechard, Marketing Programs & Partnerships on Jul. 23, 2024

In 2020, at the height of the pandemic, Tourism Kelowna started working with Bandwango to create the #exploreKelowna Local Savings Pass, designed to encourage and entice locals to explore their community while being asked to stay close to home…

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TMAC 2024

Showcasing Kelowna at the 2024 Travel Media Association of Canada (TMAC) Conference

By Shereen Abbas, Travel Media & Communications on Jul. 02, 2024

Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…

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Carrot Mountain Bluffs hike view, facing Mount Boucherie

Learn About Destination BC's Tourism Marketing Committee

By Chris Shauf, Director of Marketing & Communications on Apr. 03, 2024

Did you know Destination BC (DBC) has a Tourism Marketing Committee, which includes three members from each of BC’s six tourism regions…

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Part of Spring 2022 shoot at Wineries along Lake Country Scenic Sip Wine Trail

Tourism Kelowna's Spring Advertising Set To Begin

By Chris Shauf, Director of Marketing & Communications on Feb. 27, 2024

Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…

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Your insider guide to the best of Kelowna, from vineyards to vistas, bites to bike trails.

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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