Tourism Kelowna’s flight of ads for its "Come Alive in Kelowna" spring campaign started running in early March, continuing through to the end of May. The paid advertising campaign is another full-funnel marketing approach to connect travellers, inspire them to travel to Kelowna, provide them with information to help them plan, and finally push them to book their upcoming trip to Kelowna…
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Destination BC (DBC) has released its 2026–2028 Global Marketing Strategy, bringing to life the organization's new Corporate Strategy and supporting the Province’s Look West: Jobs and Prosperity for a Stronger BC and Canada priorities and Tourism Sector Action Plan…
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As Kelowna continues to thrive as a vibrant, four-season destination, Tourism Kelowna Members play a central role in shaping the experiences travellers discover here. Tourism Kelowna’s Partner Portal is designed to support that work…
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We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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Tourism Kelowna is always on the lookout for new, professional photo assets to add to our library, with the goal of promoting our destination and our stakeholders. If you are a Tourism Kelowna member or advertiser, we would welcome your stand-out photos to use in our marketing of Kelowna and the Central Okanagan…
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Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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The new #exploreKelowna Arts & Culture Pass is now live! …
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Destination BC (DBC) is currently seeking tourism industry members to join its Tourism Marketing Committee (TMC) for the 2025-2027 term…
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The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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