We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. 

Our fall advertising campaign has started running and engages travellers at multiple points along the consumer journey:

• Dream phase: Advertising tactics that use inspiring visuals and messages to a broader audience will spark curiosity and create emotional connections with Kelowna.
• Plan phase: We incorporate advertising tactics and content to guide potential visitors to explore activities, accommodations, and local experiences available during the fall.
• Book phase: We use partnerships and targeted marketing tactics to encourage travellers to finalize their plans and make the booking.

By layering tactics across the entire consumer journey, the campaign works to keep Kelowna top of mind with travellers from the first moment of inspiration to the final decision to visit. We also want to create advertising that residents are proud of, so they'll want to share it too.

Our fall campaign has started and is already running in Ontario, Alberta, and British Columbia, reaching key drive and flight markets where travellers are considering autumn getaways to Kelowna. Our advertising tactics run through to the end of November, and our media mix includes several tactics:

• Digital Pre-Roll and YouTube Videos: Short, impactful ads that spark inspiration while viewing online content. 
• Connected TV Ads: Paid placement on streaming platforms like Amazon Prime and Netflix puts Kelowna’s invitation into media that audiences are already watching. 
• Cinema Ads: Eye-catching ads appear on the big screen at theatres, reaching audiences in a memorable environment before the feature attraction plays. 
• Social Media Ads: Targeted ads on Facebook, Instagram, and Reddit showcase a variety of fall experiences in the Central Okanagan. 
• Expedia Partnership: Our content partnership with Expedia continues to reach audiences as they seek information on destinations and helps guide them to what Kelowna has to offer. 
• Google Advertising: We continue to use Google Ads to direct potential travellers to our website; as a non-profit organization, we receive these ads at no cost. 
• Business and Sport Events: We also have ads targeting meeting and conference planners in the fall issue of Ignite Magazine, and targeting sports event planners in Adrenaline Magazine, both pictured below. 

The advertising tactics outlined above complement the ongoing paid, earned, owned, and shared marketing strategies we employ to promote our destination throughout the year.

Our fall advertising campaign’s theme is “Falling for You,” which builds on our central brand platform of “Life Giving.” The creative direction emphasizes the reciprocal generosity of our community and landscape: Kelowna gives energy, beauty, and inspiration, and visitors, in turn, give their attention, appreciation, and support to the local businesses and experiences they discover. 

The campaign theme is reflected in the tone of the messaging, which uses generous, complimentary language paired with inviting, radiant imagery. The creative leans into strong autumn visuals—deep reds, warm golds, and the rich tones of our new seasonal colour palette. 

The advertising feels personal, welcoming, and unmistakably “Kelowna,” while also aligning with the broader brand identity of the destination.

For questions about our brand, marketing, or advertising efforts, please reach out to me at chris.shauf@tourismkelowna.com.
 

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