Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities.
The campaign, which kicked off on April 24, encourages multi-day summer vacations within BC – with a twist. While the concept taps into the familiarity and pride residents already feel for BC, it nudges them to discover someplace new within the province: somewhere they’ve never been, or perhaps never even considered.
The campaign will leverage mixed channels to help reach BC audiences, through DBC's paid and owned media, including a campaign landing page.
To help BC tourism partners get involved in the campaign – to align their efforts and help amplify the collective call – Destination BC has created a Campaign Partner Toolkit that includes:
- Social media templates that can be localized/customized, allowing partners to promote their offerings while aligning with the larger campaign.
- Messaging guidelines to help increase the message reach.
Visit DBC's website to learn more, access additional resources, and watch a sample ad.
Content sourced from Destination BC's website.