The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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In 2020, at the height of the pandemic, Tourism Kelowna started working with Bandwango to create the #exploreKelowna Local Savings Pass, designed to encourage and entice locals to explore their community while being asked to stay close to home…
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Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
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Did you know Destination BC (DBC) has a Tourism Marketing Committee, which includes three members from each of BC’s six tourism regions…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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The #exploreKelowna Local Savings Pass is now live! First introduced in 2021 to connect residents with local businesses when we were being asked to stay close to home, the Local Savings Pass created an added incentive to support local while staying local.…
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As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…
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Within the short span of a month, we’ve seen tremendous impact and response from Central Okanagan communities due to wildfires…
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On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…
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With some of the wildfires in the Central Okanagan now classified as held and many residents returning home, our communities have turned an important corner. Our work on recovery is already underway. …
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