Industry News Centre

Tag: Social Media Influencers

Celebrating a Social Media Milestone: 100K Followers on Instagram

By Darby Svendsen, Social Media & Content on Apr. 28, 2026

Tourism Kelowna launched its Instagram account more than a decade ago, posting its first photo—a reposted shot of skydivers leaping out of a plane over the Okanagan Valley—in early 2013. The strategy for the account began to take shape with that very first post, seeking to showcase the spirit of adventure and outdoor exploration that is foundational to the Okanagan Valley. Today, that spirit remains, and the community that has gathered around the account has now grown to 100,000 followers…

Read More

Knowledge Base: Working with Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Oct. 25, 2024

Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…

Read More

Meet the Tourism Kelowna Team: Darby Svendsen

By Melissa McCluskey, Industry Communications Consultant on Jul. 02, 2024

Born and raised on Vancouver Island, Darby Svendsen moved to the Central Okanagan when her Dad got a job at Big White Ski Resort in 2008.…

Read More

Tourism Kelowna Welcomes Darby Svendsen to the Team

By Chris Shauf, Director of Marketing & Communications on Sep. 12, 2023

On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…

Read More

Tourism Kelowna Welcomes Shereen Abbas to the Team

By Chris Shauf, Director of Marketing & Communications on Sep. 29, 2022

Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…

Read More

Kelowna Media Placements: Winter 2022

By Carla Bechard, Marketing Programs & Partnerships on Apr. 11, 2022

The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …

Read More

Meet the Tourism Kelowna Team: Carla Bechard

By Melissa McCluskey, Industry Communications Consultant on Apr. 06, 2022

Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…

Read More

New Kelowna Key Digital Passport Launched

By Sara Correa Haslehurst, Business Development, Sports & Events on Feb. 18, 2022

Tourism Kelowna has launched Kelowna Key, the fourth in the series of free digital experience passes aimed at connecting visitors with local businesses. …

Read More

2020 Media Review and Look Ahead to 2021

By Carla Bechard, Marketing Programs & Partnerships on Jan. 12, 2021

Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …

Read More

Generating Interest in Kelowna & the Okanagan with Jillian Harris

By Chris Shauf, Director of Marketing & Communications on Jan. 03, 2020

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Read More