Answering Your Questions During COVID-19

3 min read

As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This first set of questions speaks to the need to temporarily pause our destination marketing efforts and increase our efforts to connect local consumers with businesses until we're able to market to visitors again. …

Generating Interest in Kelowna & the Okanagan with Jillian Harris

1 min read

Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …

Knowledge Base: Working with Social Media Influencers

3 min read

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…