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Tag: Kelowna media coverage

Rose Maunder, Visitor Services of RDCO hosts Nocturnal Walk at Johns’ Family Conservancy Park.

Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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Media Tour - April 2023

2023 Travel Media Review and Look Ahead to 2024

By Shereen Abbas, Travel Media & Communications on Dec. 20, 2023

2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…

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Travel Classics 2023

Travel Media Round Up: Spring/Summer 2023

By Shereen Abbas, Travel Media & Communications on Oct. 03, 2023

Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…

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Local Activation Encourages Area Residents to #exploreKelowna This Winter

By Carla Bechard, Marketing Programs & Partnerships on Jan. 16, 2023

During the last quarter of 2022, traditionally a slower time of year for tourism in and around Kelowna, our team executed a local activation to connect residents with businesses and experiences…

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Okanagan Table - SATW Media Visit

2022 Travel Media Review and Look Ahead to 2023

By Shereen Abbas, Travel Media & Communications on Dec. 30, 2022

In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…

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BNA_Brewing_Co_14_

Summer 2022 Travel Media Round Up

By Carla Bechard, Marketing Programs & Partnerships on Oct. 12, 2022

Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…

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Rose Hill Orchard - Ken Hagen

Spring 2022 Travel Media Update

By Carla Bechard, Marketing Programs & Partnerships on Jul. 11, 2022

After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…

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Okanagan Table - SATW Media Visit

Kelowna Media Placements: Winter 2022

By Carla Bechard, Marketing Programs & Partnerships on Apr. 11, 2022

The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …

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Ex Nihilo - Nathaniel Atakora Martin (@nathanielatakora)

2021 Travel Media Review and Look Ahead to 2022

By Carla Bechard, Marketing Programs & Partnerships on Dec. 30, 2021

Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…

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Boating on Okanagan Lake

Summer 2021 Travel Media Update

By Carla Bechard, Marketing Programs & Partnerships on Aug. 31, 2021

Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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