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Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
2 min read
Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
1 min read
Despite travel media placements slowing due to COVID-19, our destination received some great coverage in March that reached provincial, national, and international audiences…
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February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…
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The new year has started off with a bang for media coverage and promotion of travel to Kelowna in 2020…
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December saw us close out 2019 with Kelowna and the Okanagan getting some great coverage in local, national, and international markets…
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November was a busy month in Kelowna with many events taking place, meaning plenty of travel media visits and positive media coverage…
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Fall travel, LGBT2Q+ event promotion, and winter getaway planning featured heavily in media placements during October.…
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Local breweries, fall harvest, festivals, and outdoor adventure – these are just some of the topics highlighted in provincial, national, and international media outlets in September…
3 min read
Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
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