What an exciting year it has been for Kelowna! From welcoming the 2025 Montana's Brier in March to hosting CCMA Country Music Week 2025 in September and, most recently, becoming Canada’s first UNESCO Creative City of Gastronomy, there has been no shortage of newsworthy activity in our region. Thanks to all this and more, Kelowna has generated media interest and compelling story opportunities throughout the year.
In the first three quarters of the year, Kelowna has garnered more than 270 media placements, nationally and internationally, for a total reach of 83 million. Today, I am pleased to share a selection of coverage highlights resulting from Tourism Kelowna-hosted familiarization (FAM) trips, as well as press trips we supported, which were hosted by partners including The Royal Kelowna, Iconic Wineries of BC (Mission Hill Family Estate, CedarCreek Estate Winery), Thompson Okanagan Tourism Association, and Destination BC.
- Golf, Grapes and Grand Designs | Brian Kendall, New Zealand’s The Cut Golf (pp. 112–121)
- Beyond the Vines and Views | Ilona Kauremszky, Dreamscapes Magazine (Fall/Winter)
- Top Canadian Cities Every Foodie Should Visit, According to Travel Experts | Hannah Parnaby, Opulence Magazine
- Dan Clapson takes us on a culinary tour of Kelowna, B.C. (S3:E11) | Dan Clapson, CTV – The Good Stuff with Mary Berg
- Could Kelowna be the first Canadian UNESCO City of Gastronomy? | Mia Stainsby, Vancouver Sun
- Kelowna named Canada's first UNESCO Creative City of Gastronomy | Mia Stainsby, Vancouver Sun
- Kelowna has been named Canada’s first UNESCO City of Gastronomy—here's what that means | Debbie Olsen, Canada.com/Toronto Sun
- This Region Is Called 'Canada's Napa Valley'—and It's Best-kept Winter Secret | Jennifer Malloy, Travel + Leisure
- Chills and thrills: Kelowna sparkles in winter | Juanita Ng, Times Colonist
- Why The Okanagan Valley Is A Great Girls’ Trip Destination | Chantal Braganza, Chatelaine
- 'Canada's Napa Valley' Is A Wildly Underrated Wine Region With Stunning Nature And Outdoor Adventure | Marta Benigni, Islands Magazine
- The best golf resorts in Canada for your next club-swinging vacation | Andrew Penner, Canada.com/PostMedia outlets
- Canada’s Most Delicious Wine Regions | Kate Dingwall, Toronto Star
A sincere thank you to all of our local members and partners for their ongoing collaboration in bringing these memorable experiences to life, ensuring Kelowna continues to shine as one of Canada’s most inspiring four-season destinations.
Interested in hosting media or partnering on media visits?
If you think your business may be a good fit for one of our upcoming press trips or if you are hosting media or creators at your property and would like to partner with Tourism Kelowna, I would be delighted to hear from you at lindsay.kelm@tourismkelowna.com.
