Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…
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As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…
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Within the short span of a month, we’ve seen tremendous impact and response from Central Okanagan communities due to wildfires…
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With some of the wildfires in the Central Okanagan now classified as held and many residents returning home, our communities have turned an important corner. Our work on recovery is already underway. …
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For the second year, Tourism Kelowna is investing in a targeted paid advertising campaign in the Greater Montreal Area to raise awareness of easy flight options and to invite travellers from that area to come and #exploreKelowna this fall…
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As we near the first official day of fall, we want to highlight several opportunities you can take advantage of to promote your products, services, or events to locals and visitors alike throughout the season. …
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Last fall, we partnered with the District of Lake Country and the City of West Kelowna to start work on a collaborative marketing campaign inviting people to explore more in the Central Okanagan…
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Industry indicators continue to show strong performance for Kelowna and the Central Okanagan during the first part of the year. Great weather helped show off what our destination is known for—stunning views, tremendous food and wine experiences, and all of the outdoor activities you can imagine…
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Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…
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