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Tag: Fall Advertising

Bernard Avenue Downtown Kelowna during Fall Aerial 3

2024 Fall Advertising Recap

By Chris Shauf, Director of Marketing & Communications on Dec. 13, 2024

Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…

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Couple with wine and food at Frind Winery picnic area

2024 Summer / Fall Marketing Update

By Chris Shauf, Director of Marketing & Communications on Aug. 20, 2024

After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…

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Myra Canyon Trestles in Fall

Tourism Kelowna's Fall 2023 Advertising Underway

By Chris Shauf, Director of Marketing & Communications on Sep. 26, 2023

As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…

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Central Okanagan Wildfire Update: Rebuilding Destination Visitation

By Lisanne Ballantyne, President & CEO on Sep. 18, 2023

Within the short span of a month, we’ve seen tremendous impact and response from Central Okanagan communities due to wildfires…

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Minister Popham and Chris Lewis - Aug 2023

Central Okanagan Wildfire Update: Recovery Work Underway

By Lisanne Ballantyne, President & CEO on Sep. 01, 2023

With some of the wildfires in the Central Okanagan now classified as held and many residents returning home, our communities have turned an important corner. Our work on recovery is already underway. …

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Couple in vineyard at CedarCreek Estate Winery (fall)

Advertising Campaign Invites Montreal Travellers to Explore Kelowna

By Chris Shauf, Director of Marketing & Communications on Sep. 23, 2022

For the second year, Tourism Kelowna is investing in a targeted paid advertising campaign in the Greater Montreal Area to raise awareness of easy flight options and to invite travellers from that area to come and #exploreKelowna this fall…

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Tantalus Vineywards - Love for Kelowna

Promote Your Offerings and Events This Fall

By Melissa McCluskey, Industry Communications Consultant on Sep. 12, 2022

As we near the first official day of fall, we want to highlight several opportunities you can take advantage of to promote your products, services, or events to locals and visitors alike throughout the season.  …

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Guided_Tour_Through_Ex_Nihilo_Vineyards

Working Together to Encourage Visitors to Explore More of the Central Okanagan

By Carla Bechard, Marketing Programs & Partnerships on Sep. 01, 2022

Last fall, we partnered with the District of Lake Country and the City of West Kelowna to start work on a collaborative marketing campaign inviting people to explore more in the Central Okanagan…

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Couple in vineyard at CedarCreek Estate Winery (fall)

Fall Advertising Campaign Invites Travellers to Find Balance in Kelowna

By Chris Shauf, Director of Marketing & Communications on Aug. 30, 2022

Industry indicators continue to show strong performance for Kelowna and the Central Okanagan during the first part of the year. Great weather helped show off what our destination is known for—stunning views, tremendous food and wine experiences, and all of the outdoor activities you can imagine…

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Myra Canyon Trestles in the Fall

Fall Marketing Campaign Set to Help Kelowna and Area Rebound

By Chris Shauf, Director of Marketing & Communications on Aug. 17, 2021

Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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