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Tag: media

TBEX North America 2025

Showcasing Kelowna to International Travel Media at TBEX North America 2025

By Darby Svendsen, Social Media & Content on Jun. 25, 2025

In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…

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TMAC 2025 setup

Connecting with Canadian Media at the 2025 TMAC Conference and Media Marketplace

By Darby Svendsen, Social Media & Content on Jun. 13, 2025

From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…

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Writers visit Quails’ Gate Estate Winery on e-bike tour

2024 Travel Media Review

By Shereen Abbas, Travel Media & Communications on Jan. 08, 2025

This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…

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Rose Maunder, Visitor Services of RDCO hosts Nocturnal Walk at Johns’ Family Conservancy Park.

Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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Travel Classics 2023

Travel Media Round Up: Spring/Summer 2023

By Shereen Abbas, Travel Media & Communications on Oct. 03, 2023

Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…

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TMAC Media Marketplace 2023

Pitching Kelowna's Year-Round Appeal to Key Canadian Media

By Shereen Abbas, Travel Media & Communications on Jun. 19, 2023

For the first time since 2019, Tourism Kelowna attended the annual Travel Media Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…

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Fall/Winter Activation Encourages Residents to Explore Kelowna and Support Local

By Carla Bechard, Marketing Programs & Partnerships on Oct. 31, 2022

At the beginning of October, we launched a local activation focused on encouraging residents to support local businesses during a traditionally slower tourism season…

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Summer 2022 Travel Media Round Up

By Carla Bechard, Marketing Programs & Partnerships on Oct. 12, 2022

Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…

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Rose Hill Orchard - Ken Hagen

Spring 2022 Travel Media Update

By Carla Bechard, Marketing Programs & Partnerships on Jul. 11, 2022

After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…

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Carla Bechard

Meet the Tourism Kelowna Team: Carla Bechard

By Melissa McCluskey, Industry Communications Consultant on Apr. 06, 2022

Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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