In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
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From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…
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This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…
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For the first time since 2019, Tourism Kelowna attended the annual Travel Media Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…
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At the beginning of October, we launched a local activation focused on encouraging residents to support local businesses during a traditionally slower tourism season…
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Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
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After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…
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Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…
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