Industry News Centre

Tag: TOTA

Growing Your Business Through Travel Trade: Key Takeaways from Tourism Kelowna’s Industry Workshop

By Nicolle Gomez De Sousa, Director of Business Development on Sep. 28, 2026

On September 22, Tourism Kelowna welcomed local tourism businesses and industry partners for Growing Your Business Through Travel Trade: From Market Ready to Market Success, an afternoon focused on helping businesses better understand the travel trade opportunity and what it takes to successfully work with tour operators, receptive tour operators, travel advisors and other distribution partners…

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BC is Open: Working Together to Encourage Visitation Now and Through the Fall

By Tourism Kelowna on Aug. 28, 2026

Accurate, timely information from reliable sources can make a meaningful difference as travellers plan their trips across BC during the remaining weeks of summer and into the fall…

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Thompson Okanagan Tourism Inspiration Centre Reopens After Major Transformation

By Tourism Kelowna on May 25, 2026

The Thompson Okanagan Tourism Inspiration Centre, owned and operated by the Thompson Okanagan Tourism Association (TOTA) , recently reopened after undergoing a major renovation to expand accessibility, deepen partnerships with the Syilx, Nlaka'pamux, and Secwépemc Peoples, and introduce a more welcoming and inclusive experience. …

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Kelowna Succesfully Hosts the 2026 BC Tourism Industry Conference

By Tourism Kelowna on Mar. 10, 2026

Kelowna was proud to host the 2026 BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), which took place at the Delta Hotels by Marriott Grand Okanagan Resort from March 4 to 6…

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Apply Now for the Valleys & Vineyards “Spark” Mentorships and Grants Program

By Tourism Kelowna on Oct. 10, 2025

Destination BC (DBC), in partnership with the Tourism Innovation Lab and Thompson Okanagan Tourism Association (TOTA), recently announced the launch of a new program aimed at sparking and supporting innovative tourism ideas across Valleys & Vineyards , one of its new Iconics brands celebrating the…

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Join TIABC & TOTA at Upcoming Roundtable Session

By Melissa McCluskey, Industry Communications Consultant on Sep. 19, 2025

In early October, the Tourism Industry Association of BC (TIABC) and the Thompson Okanagan Tourism Association (TOTA) are partnering to host a Roundtable Series within the Thompson Okanagan.…

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You're Invited: TOTA AGM & Summit Welcome Reception

By Melissa McCluskey, Industry Communications Consultant on Sep. 19, 2025

Tourism Kelowna is inviting attendees of the 2025 Thompson Okanagan Tourism Association (TOTA) AGM & Summit and tourism industry members at large to the harvest-themed Welcome Reception  at KF Centre for Excellence on October 22…

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Tourism Kelowna Successfully Hosts Inaugural Stewardship Symposium

By Tourism Kelowna on Sep. 26, 2024

Building on our organization's ongoing commitment to sustainable, responsible tourism and destination development, Tourism Kelowna hosted its first Stewardship Symposium on September 25, 2024…

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Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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"Spark" Program Delivers Grants & Mentorship to Support New Tourism Ideas

By Melissa McCluskey, Industry Communications Consultant on Feb. 06, 2024

Applications are being accepted until March 1, 2024, for the new Rainforest to Rockies "Spark" Program, supporting the development of new tourism experiences along British Columbia’s Rainforest to Rockies  corridors…

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