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Tag: Thompson Okanagan Tourism Association

Writers visit Quails’ Gate Estate Winery on e-bike tour

2024 Travel Media Review

By Shereen Abbas, Travel Media & Communications on Jan. 08, 2025

This past year brought media from all over Canada and North America to our destination during the shoulder seasons, wheretrips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…

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Stewardship Symposium - Jamie Bourne, ITBC, presenting

Tourism Kelowna Successfully Hosts Inaugural Stewardship Symposium

By Tourism Kelowna on Sep. 26, 2024

Building on our organization's ongoing commitment to sustainable, responsible tourism and destination development, Tourism Kelowna hosted its first Stewardship Symposium on September 25, 2024…

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Gyro Beach Kelowna

Encouraging Summer Travel Through Targeted 'Explore Now' Campaign

By Carla Bechard, Marketing Programs & Partnerships on Aug. 13, 2024

Tourism Kelowna, District of Lake Country, and Visit Westside partnered to launcha campaign in the Lower Mainland to encourage visitation to the Central Okanagan this summer…

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Rose Maunder, Visitor Services of RDCO hosts Nocturnal Walk at Johns’ Family Conservancy Park.

Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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Carrot Mountain Bluffs hike view, facing Mount Boucherie

Learn About Destination BC's Tourism Marketing Committee

By Chris Shauf, Director of Marketing & Communications on Apr. 03, 2024

Did you know Destination BC (DBC) has a Tourism Marketing Committee, whichincludes three members from each of BC’s six tourism regions…

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Driving in the Vineyard

"Spark" Program Delivers Grants & Mentorship to Support New Tourism Ideas

By Melissa McCluskey, Industry Communications Consultant on Feb. 06, 2024

Applications are being accepted until March 1, 2024, for the new Rainforest to Rockies "Spark" Program, supporting the development of new tourism experiences along British Columbia’s Rainforest to Rockies  corridors…

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Downtown winter Aerial 3

Provincial Government Supports Tourism Through Climate Resiliency Initiative

By Melissa McCluskey, Industry Communications Consultant on Jan. 22, 2024

The BC Ministry of Tourism, Arts, Culture, and Sport (TACS) is investing $3 million over the next two years—through its Destination Development Fund—to the BC Tourism Climate Resiliency Initiative (BCTCRI) project…

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Media Tour - April 2023

2023 Travel Media Review and Look Ahead to 2024

By Shereen Abbas, Travel Media & Communications on Dec. 20, 2023

2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…

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2023, January,

Tourism Kelowna Participates in Travel Trade Training Event

By Melissa McCluskey, Industry Communications Consultant on Dec. 04, 2023

Towards the end of November, Tourism Kelowna participated in a virtual training session for Jonview Canada, one of the country's largest business-to-business receptive tour operators…

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Travel Classics 2023

Travel Media Round Up: Spring/Summer 2023

By Shereen Abbas, Travel Media & Communications on Oct. 03, 2023

Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter isa key focus for our team this year…

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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