Expand Your Digital Marketing Skills

2 min read

As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…

Digital Marketing Programs and Resources for Tourism Businesses

2 min read

The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…

Tourism Skills Training Program now Accepting Applications

1 min read

Thanks to funding from the provincial government, the Thompson Okanagan Tourism Association (TOTA), in conjunction with the University of Victoria-Peter B. Gustavson School of Business, will be delivering a 13-week online program focused on preparing participants with the skills needed to work in the tourism industry. …

TOTA Releases Biosphere Annual Report

1 min read

While the story of 2020 has been the global pandemic, it has also spurred more thought and attention on key societal issues such as diversity and sustainability. We've seen more attention placed on our community, supporting local, and thinking about what constitutes essential services and what we could all learn to live without. …