Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Expand Your Digital Marketing Skills

2 min read

As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…

Tourism Skills Training Program now Accepting Applications

1 min read

Thanks to funding from the provincial government, the Thompson Okanagan Tourism Association (TOTA), in conjunction with the University of Victoria-Peter B. Gustavson School of Business, will be delivering a 13-week online program focused on preparing participants with the skills needed to work in the tourism industry. …

TOTA Releases Biosphere Annual Report

1 min read

While the story of 2020 has been the global pandemic, it has also spurred more thought and attention on key societal issues such as diversity and sustainability. We've seen more attention placed on our community, supporting local, and thinking about what constitutes essential services and what we could all learn to live without. …