2022 Travel Media Review and Look Ahead to 2023
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In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
3 min read
Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
1 min read
The Travel Media Association of Canada (TMAC) BC Chapter has been hosting online Zoom events since the beginning of the COVID-19 pandemic to connect tourism industry members and media in a casual and fun way and this month Tourism Kelowna was lucky enough to be the hosts…
3 min read
Hosting media, whether on your own or in collaboration with Tourism Kelowna, is a great way to spread the word about your business to local, provincial, national, and even international, audiences…
1 min read
On January 23, I attended International Media Marketplace (IMM) on behalf of Tourism Kelowna, meeting with highly qualified travel media and influencers, mostly from the US and Canada…
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Local breweries, fall harvest, festivals, and outdoor adventure – these are just some of the topics highlighted in provincial, national, and international media outlets in September…
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Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…
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Keeping Kelowna top of mind with potential visitors continued through the month of May with placements in key provincial, national, and international outlets.…
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Tourism Kelowna, along with representatives from Destination British Columbia, the province's regional tourism entities, and large destinations, travelled to Calgary, Vancouver, and Seattle in mid-May to meet with travel media and share stories for consideration in upcoming travel features…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial