Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Tourism Kelowna Continues to Strengthen Visitation

On Tuesday, December 11, the Tourism Kelowna Society held their Annual General Meeting (AGM) at the Kelowna Yacht Club, updating more than 100 attending stakeholders on how the destination marketing organization continues to grow Kelowna’s national reputation as a four-season outdoor destination of choice…