2022 Travel Media Review and Look Ahead to 2023
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
Tag: media relations
Summer 2022 Travel Media Round Up
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
2021 Travel Media Review and Look Ahead to 2022
3 min read
Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
Connecting with Travel Media – Virtually
1 min read
The Travel Media Association of Canada (TMAC) BC Chapter has been hosting online Zoom events since the beginning of the COVID-19 pandemic to connect tourism industry members and media in a casual and fun way and this month Tourism Kelowna was lucky enough to be the hosts…
Knowledge Base: Working with Travel Media
3 min read
Hosting media, whether on your own or in collaboration with Tourism Kelowna, is a great way to spread the word about your business to local, provincial, national, and even international, audiences…
Sharing Kelowna with Top Travel Media and Influencers
1 min read
On January 23, I attended International Media Marketplace (IMM) on behalf of Tourism Kelowna, meeting with highly qualified travel media and influencers, mostly from the US and Canada…
Kelowna Media Placements: September 2019
1 min read
Local breweries, fall harvest, festivals, and outdoor adventure – these are just some of the topics highlighted in provincial, national, and international media outlets in September…
Knowledge Base: Working with Social Media Influencers
3 min read
Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…
Kelowna Media Placements: May 2019
1 min read
Keeping Kelowna top of mind with potential visitors continued through the month of May with placements in key provincial, national, and international outlets.…
Tourism Kelowna Pitches to Travel Media in Calgary, Vancouver, and Seattle
1 min read
Tourism Kelowna, along with representatives from Destination British Columbia, the province's regional tourism entities, and large destinations, travelled to Calgary, Vancouver, and Seattle in mid-May to meet with travel media and share stories for consideration in upcoming travel features…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2023 Tourism Kelowna
