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Tag: Knowledge Base

Dad and Daughter looking at Art on Meet me on Bernard

Knowledge Base: Promoting Your Events

By Melissa McCluskey, Industry Communications Consultant on Jul. 04, 2025

Tourism Kelowna Members, as well as other businesses or organizations hosting events for visitors and locals, are encouraged to submit their events to Tourism Kelowna's online calendar as an additional avenue for promotion…

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Knowledge Base: Adding Your Photos to Tourism Kelowna's Asset Library

By Steve Small, Digital Marketing on Jun. 23, 2025

Tourism Kelowna is always on the lookout for new, professional photo assets to add to our library, with the goal of promoting our destination and our stakeholders. If you are a Tourism Kelowna member or advertiser, we would welcome your stand-out photos to use in our marketing of Kelowna and the Central Okanagan…

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Knowledge Base: Tips for Putting Together Packages, Offers, and Discounts This Holiday Season

By Tourism Kelowna on Nov. 01, 2024

The festive season is upon us, and while Canadians plan to spend about 8% more this year as compared to last, 90% are still sticking to a tight budget and seeking out deals in the face of ongoing inflation, according to the Retail Council of Canada (RCC) X Leger Shopping Survey 2024…

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Knowledge Base: Working with Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Oct. 25, 2024

Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…

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Downtown Ellis Street Aerial Fall

Knowledge Base: How to Update Your Listing on the Partner Portal

By Steve Small, Digital Marketing on Sep. 09, 2024

As the summer season winds down and we get closer to 2025, it's a great time to review and update your Tourism Kelowna website listing so travellers visiting now or looking to plan future visits have the most up-to-date information about your business…

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Pride March 2019

Knowledge Base: Welcoming 2SLGBTQIA+ Travellers to Kelowna

By Carla Bechard, Marketing Programs & Partnerships on Jun. 10, 2024

Though Pride Week is over in Kelowna, celebrating pride and supporting the 2SLGBTQIA+ community is a 365 commitment. Now is the perfect time to consider your business practices and assess whether you’re ready to welcome 2SLGBTQIA+ travellers…

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Knowledge Base: 6 Steps to Creating Winning Proposals

By Nicolle Gomez De Sousa, Director of Business Development on Sep. 19, 2023

As we all know, it can be very hard work, and often years in the making, to be given an opportunity to bid on an event, conference, meeting, retreat or incentive program.…

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Knowledge Base: Visitor Servicing Tips for Front-Line Staff

By Tourism Kelowna on May 11, 2023

As Kelowna continues its trend of rapid growth, our tourism industry grows with it, meaning more new and innovative businesses are popping up, and more job opportunities are opening year after year. Starting a new job in the tourism and hospitality sector is an exciting endeavour but can require…

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Day's Century Growers

Knowledge Base: Attracting Business Events by Promoting Industry Success Stories

By Nicolle Gomez De Sousa, Director of Business Development on Feb. 15, 2023

While at first glance, the OKGo campaign might not look like a tool for meeting and event attraction, it is one of the most important tools in our toolbox. …

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Delta Hotels by Marriott Grand Okanagan Resort-View from Hotel Room (6)

Knowledge Base: Tips for Putting Together Packages, Offers, and Discounts

By Sara Correa Haslehurst, Business Development, Sports & Events on Feb. 04, 2022

Discount pricing strategies are a tried and true way of enticing consumers to purchase different products and services—Shopify's Future of Commerce report found that 52% of consumers are influenced to purchase when they’re offered personalized discounts. …

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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