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Tag: Kelowna travel advertising

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2024 Summer / Fall Marketing Update

By Chris Shauf, Director of Marketing & Communications on Aug. 20, 2024

After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…

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Part of Spring 2022 shoot at Wineries along Lake Country Scenic Sip Wine Trail

Tourism Kelowna's Spring Advertising Set To Begin

By Chris Shauf, Director of Marketing & Communications on Feb. 27, 2024

Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…

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Myra Canyon Trestles in Fall

Tourism Kelowna's Fall 2023 Advertising Underway

By Chris Shauf, Director of Marketing & Communications on Sep. 26, 2023

As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…

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Working Together to Encourage Visitors to Explore More of the Central Okanagan

By Carla Bechard, Marketing Programs & Partnerships on Sep. 01, 2022

Last fall, we partnered with the District of Lake Country and the City of West Kelowna to start work on a collaborative marketing campaign inviting people to explore more in the Central Okanagan…

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Myra Canyon Trestles in the Fall

Fall Marketing Campaign Set to Help Kelowna and Area Rebound

By Chris Shauf, Director of Marketing & Communications on Aug. 17, 2021

Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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