From April 29 to May 2, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace in Richmond, BC, engaging with media from across Canada and bringing a taste of Kelowna and the Central Okanagan's warmth, vibrancy, and year-round experiences to the national stage…
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What an exciting year it has been for Kelowna! From welcoming the 2025 Montana's Brier in March to hosting CCMA Country Music Week 2025 in September and, most recently, becoming Canada’s first UNESCO Creative City of Gastronomy, there has been no shortage of newsworthy activity in our region. Thanks to all this and more, Kelowna has generated media interest and compelling story opportunities throughout the year. …
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Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
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From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…
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We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…
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Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
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This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…
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