Kelowna continues to strengthen its position as a leading destination for collaboration and thought leadership at the provincial level, proudly hosting the inaugural BC Accelerator Program from October 20 to 22…
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Destination BC (DBC), in partnership with the Tourism Innovation Lab and Thompson Okanagan Tourism Association (TOTA), recently announced the launch of a new program aimed at sparking and supporting innovative tourism ideas across Valleys & Vineyards , one of its new Iconics brands celebrating the…
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In times when preparedness matters most, staying connected to accurate and timely information is essential. We encourage our members and community partners to help share reliable updates, amplify resources from official sources, and support visitor awareness around emergency readiness and safety…
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Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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Access to timely, reliable data is essential for making informed business decisions, particularly in today’s evolving tourism landscape. Whether you're identifying visitor trends, planning for peak seasons, or adjusting your workforce strategy, strong data can guide your growth…
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Emergency Preparedness Week kicks off on May 4 and runs through May 10, 2025. Emergency situations impact local businesses, residents, and visitors, potentially affecting or influencing those travelling or planning a trip to our province or region, so being prepared is vital. …
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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Today marks the kick-off of Tourism Week 2025, which is hosted annually by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)…
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Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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It's almost time to celebrate one of our region's most important industries with BC Wine Month. Each April, Wine Growers British Columbia (WGBC) leads the charge in promoting BC Wine Month, with a comprehensive marketing and promotional campaign designed to amplify awareness and engagement across…
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