Access to timely, reliable data is essential for making informed business decisions, particularly in today’s evolving tourism landscape. Whether you're identifying visitor trends, planning for peak seasons, or adjusting your workforce strategy, strong data can guide your growth…
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Emergency Preparedness Week kicks off on May 4 and runs through May 10, 2025. Emergency situations impact local businesses, residents, and visitors, potentially affecting or influencing those travelling or planning a trip to our province or region, so being prepared is vital. …
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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Today marks the kick-off of Tourism Week 2025, which is hosted annually by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)…
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Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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It's almost time to celebrate one of our region's most important industries with BC Wine Month. Each April, Wine Growers British Columbia (WGBC) leads the charge in promoting BC Wine Month, with a comprehensive marketing and promotional campaign designed to amplify awareness and engagement across…
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Now in its 15th year, National Tourism Week (NTW)—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—encourages all tourism partners to come together to…
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The Province of British Columbia has announced a new funding program which aims to enhance BC’s reputation as an events destination, foster economic growth, and increase visitation across the province…
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The 2025 BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), was held last week in Vancouver, BC. Over 460 delegates from around the province attended, ready to tackle issues and discuss opportunities for the industry under the theme 'Tourism For All - Embracing the Journey.'…
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This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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