Expand Your Digital Marketing Skills

2 min read

As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…

Digital Marketing Programs and Resources for Tourism Businesses

2 min read

The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…

2020 Media Review and Look Ahead to 2021

2 min read

Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …