Participate in DBC's Explore BC Now Campaign

2 min read

Building on its team's experience from the wildfires, floods, and COVID over the last five years, Destination BC (DBC) is working with Regional Destination Marketing Organizations (RDMOs), including the Thompson Okanagan Tourism Association, the BC Hotel Association (BCHA), Indigenous Tourism BC (ITBC), and several City Destination Marketing Organizations, including Tourism Kelowna, to develop a collaborative approach and messaging to support wildfire impacted communities…

Tourism Week 2023: Celebrating the Value of Tourism

3 min read

Today marks the kick-off of Tourism Week 2023, which is hosted annually by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC), and offers communities across the country the opportunity to recognize and celebrate the value of tourism, including the economic impact and increased quality of life it creates…